Our Insights

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

Our Digital 2024 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.

Today we launch Think Forward 2025: The Liveable Web, identifying five trends we expect to play out on social in the next 12 months. Here you can see an overview of each of these and discover how Think Forward could help shape your brand’s marketing strategy in 2025.

Bluesky gains popularity, Threads starts testing custom feeds, YouTube launches gifting in live streams and more social media news.

Instagram to stop auto-refreshing, YouTube adds new brand collab feature to Shorts, Instagram takes the lead with number of active users, and more social media news.

With Think Forward: The Liveable Web launching on November 21st, we’re taking a nostalgic look at the trends featured in past reports. Were we on the money? Here are the first five reports… you decide! 

Instagram introduces message filters, X launches 'Lightning Notes' project for faster Community Notes, YouTube adds new features to its Studio, and more social media news.

Instagram downgrades quality of unpopular posts, YouTube adds Polls to Shorts, social gets spooky for Halloween, and more social media news.

Another quarter for big online milestones. Here, Kepios founder Simon Kemp takes us through the updates in our latest Digital 2024 report.

Meta brings AI to the big screen, YouTube combats deepfakes with new content disclosure labels, Instagram tests new tab to keep track of your favourite posts and more social media news.