Our Insights

Think Forward examines the complex and ever-changing cultures and behaviours of the online world, and explores the role brands can play in shaping it.

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

Last week, our Digital & Social Summit returned, hosted by our teams across the globe and our expert guest speakers. All six talks are available to watch on demand now.

Meta launches AI assistant app, Pinterest upgrades image search, X rolls out 4K videos, and more social media news.

It’s that time of month! Feast your eyes on this month’s Influencer Chronicles. From Justin Bieber’s cryptic random birds posts to launch his new brand, to Instagram’s new editing app, and this month’s tea featuring Mariah Carey joining her son's Twitch stream, and Katy Perry facing criticism for her space mission. Read on for the latest Influencer news.

Instagram launches Edits, Meta is heading to space, X launches Grok vision to its AI chatbot, and more social media news.

We’re back with the new Digital 2025 April Global Statshot Report – published in partnership between Meltwater and We Are Social - containing a wealth of new data. Here, Kepios founder Simon Kemp takes us through the updates.

TikTok tests footnotes, Instagram launches "Blend" feeds, TikTok experiments with reviews feature, and more social media news.

This week, Instagram tests password-protected Reels, Threads allows users to follow their favourite X creators, Bluesky adds new features, and more social media news.

Our Digital & Social Summit is back! For the second year running we will be holding a week-long series of online events starting on Monday 28th April. Today we've announced our final set of talks - check them out.

LinkedIn tests trending video feature, X plans to auction off abandoned handles, YouTube shorts updates its Creator tools, and more social media news.