Our Insights

The US Government sues to break up FacebookThe Federal Trade Commission and 48 state attorneys general have filed separate lawsuits against Facebook, calling it an illegal monopoly that needs to be broken up. The complaints argue that Facebook acquired Instagram and WhatsApp illegally to stifle competition in the social media marketplace and calls for the company to […]

The third trend featured in Think Forward 2021 is In-Feed Intimacy. This shows how people are finding ways to humanise their digital communications.

Trump administration’s TikTok ban hits a new lowAnother federal judge has issued a preliminary injunction against restrictions that would effectively ban TikTok from operating in the United States. This is the second time a federal judge has issued an injunction against the Trump administration’s executive order, first issued in August, in which the President declared TikTok and […]

The second trend in Think Forward 2021 is Practical Advocacy. This means that people are finding tangible ways to mobilise from within their feeds.

The first trend featured in Think Forward 2021 is The Simple Life. This shows how people are using social to reconnect with their core values.

Instagram redesigns its home screen, adding Reels and Shop tabsInstagram’s home screen has had a makeover, adding Reels and Shop tabs. The Reels tab directs users to watch and create short-form videos, while the Shop tab will surface personalized recommendations, as well as editors’ pics curated by the shop channel, shoppable videos, and new product […]

Think Forward 2021 has landed! Here, our Chief Strategy Officer explains the six key trends that we expect to shape social media over the next 12 months.

Think Forward 2021 has landed! Here, our Chief Strategy Officer explains the six key trends that we expect to shape social media over the next 12 months.