Our Insights

The world is changing in significant ways and marketers need to understand and navigate the new landscape in the short and long term. In this series, our Research & Insight teams from around the world delve into different sectors and trends, and share their learnings. First up – Saad Abukhadra looks at the impact Covid-19 is having […]

Written by Gareth Leeding A week ago, the United Nations put out an international ‘Call to Creatives’ to help communicate six key messages to the world’s population – one of which was the importance of physical distancing in helping to prevent the spread of COVID-19. But rather than just telling people how to act, we really wanted […]

In this week’s Tuesday Tune-Up, we’re looking at some of the most recent actions undertaken by the major social media platforms in response to the Covid-19 pandemic. Social platforms announce measures to tackle Covid-19 misinformationThere’s nothing like a global emergency to bring out the worst in fake news and misinformation. With rumours circulating from the […]

There’s a town in Pennsylvania that is known for its unusually low rate of heart disease. The inhabitants of Roseto had nearly no heart attacks in the mid-twentieth century and research concluded that it was their strong sense of community that was responsible for the good health and long lives. This is known as the […]

Twitter tests disappearing tweets and TikTok adds new analytics tools. Plus, more of the latest social news in our Tuesday Tune-Up.

Digital 2020: Canada, our annual report on social media and digital trends in Canada, has landed!

International Women’s Day is fast approaching. It’s become an increasingly important date in the corporate calendar, where businesses acknowledge the good work women bring to organizations, while presenting themselves as good corporate citizens as well as model employers. But has International Women’s Day become more about words than action? Here, we look at what brands […]