TUESDAY TUNE-UP #429 7 Apr 2020 Facebook launches new COVID-19 Community Help hubAs part of their ongoing COVID-19 efforts, Facebook have expanded their Community Hub with a new feature. First launched in 2017, the Community Hub helps users who have faced man-made, accidental and natural disasters. Now, the new feature allows Facebook users to request or offer help to those impacted by the […]
Reports DO THE RIGHT THING: THE ROLE OF SOCIAL IN COVID-19 7 Apr 2020 If this period has taught us anything it’s that people want to help however they can. On both a local and global scale, people are showing up for each other – just look at everyone wishing Owen a happy 101st. Many brands are doing the same; retailers are moving outside their remit to create tools for healthcare heroes and funds […]
IN LOCKDOWN: THE SHOW MUST GO ON 7 Apr 2020 Written by: Oriol Fernandez The world is changing in significant ways and marketers need to understand and navigate the new landscape. In our In Lockdown series, our Research & Insight teams from around the world delve into different sectors and trends, and share their learnings. Here, Insights Analyst Oriol Fernandez examines shifts in the entertainment industry. Only […]
The Feed IN THE FEED: ZOOM PARTIES, MASSIVE LASAGNAS AND MORE 7 Apr 2020 Written by: Lore Oxford The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system […]
IN LOCKDOWN: A WORLD WITHOUT SPORT 7 Apr 2020 This article was written by our Senior Research & Insight Executive, Saad Abukhadra. The world is changing in significant ways and marketers need to understand and navigate the new landscape in the short and long term. In this series, our Research & Insight teams from around the world delve into different sectors and trends, and share […]
6 Apr 2020 The world is changing in significant ways and marketers need to understand and navigate the new landscape in the short and long term. In this series, our Research & Insight teams from around the world delve into different sectors and trends, and share their learnings. First up – Saad Abukhadra looks at the impact Covid-19 is having […]
SNAP SAFE: OUR ANSWER TO THE UN’S ‘CALL TO CREATIVES’ 3 Apr 2020 Written by Gareth Leeding A week ago, the United Nations put out an international ‘Call to Creatives’ to help communicate six key messages to the world’s population – one of which was the importance of physical distancing in helping to prevent the spread of COVID-19. But rather than just telling people how to act, we really wanted […]
TUESDAY TUNE-UP #427 25 Mar 2020 In this week’s Tuesday Tune-Up, we’re looking at some of the most recent actions undertaken by the major social media platforms in response to the Covid-19 pandemic. Social platforms announce measures to tackle Covid-19 misinformationThere’s nothing like a global emergency to bring out the worst in fake news and misinformation. With rumours circulating from the […]
Thought Leadership THE POWER OF THE SOCIAL MEDIA COMMUNITY THROUGH CRISIS 19 Mar 2020 There’s a town in Pennsylvania that is known for its unusually low rate of heart disease. The inhabitants of Roseto had nearly no heart attacks in the mid-twentieth century and research concluded that it was their strong sense of community that was responsible for the good health and long lives. This is known as the […]
TUESDAY TUNE-UP #426 17 Mar 2020 Instagram competes with YouTube on long-form videoYour favourite time-suck has announced that they’re testing a new ads product: Instagram are finally rolling out ads for IGTV. It’s been speculated that creators have focused their effort for long-form on YouTube because of revenue sharing from ads on the platform, so in an effort to lure them to […]
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