02 Dec 2022 Checking your Canadian content twice this holiday season https://wearesocial.com/ca-en/blog/2022/12/checking-your-canadian-content-twice-this-holiday-season/ We explore key shifts surrounding traditions related to how young people are giving, eating/drinking and entertaining during the holiday period...
30 Nov 2022 Think Forward 2023 https://wearesocial.com/ca-en/blog/2022/11/think-forward-2023/ This trends report unpicks the complex web of consumer behaviour online, and explores the role brands can play in reflecting...
29 Sep 2022 GAMEFLUENCERS — THE NEW CULTURAL ICONS TO CHAMPION YOUR BRAND https://wearesocial.com/ca-en/blog/2022/09/gamefluencers-the-new-cultural-icons-to-champion-your-brand/ We Are Social explores what a gamefluencer is and the ways in which brands can get them involved and use...
14 Sep 2021 Introducing The Feed: Your daily digital culture download https://wearesocial.com/ca-en/blog/2021/09/introducing-the-feed-your-daily-digital-culture-download/ Today we launched The Feed, an editorially-led Instagram publication tracking digital culture and trends on a global scale.
01 Sep 2021 Why brands shouldn’t waste the potential of talent with personality https://wearesocial.com/ca-en/blog/2021/09/why-brands-shouldnt-waste-the-potential-of-talent-with-personality/ Mobbie Nazir examines McDonald's new partnership with rapper, Saweetie to demonstrate why personality is so important when working with talent.
18 Aug 2021 Samsung #VideoSnapChallenge https://wearesocial.com/ca-en/case-study/samsung-videosnapchallenge/ How we created the most successful TikTok hashtag challenge ever and helped Samsung engage young creators.
28 Jul 2021 Why avatar style is the next fashion frontier for fashion brands https://wearesocial.com/ca-en/blog/2021/07/why-avatar-style-is-the-next-fashion-frontier-for-fashion-brands/ Senior Creative Technologist Sam Cox, explores what fashion brands need to know about the digital figures that are growing in...
27 Jul 2021 A winning start to 2021 https://wearesocial.com/ca-en/blog/2021/07/a-winning-start-to-2021/ Our Group CEO, Nathan McDonald, takes a look back at some of our best work (and award wins) from the...
