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In The Feed: Zoom parties, massive lasagnas and more

@clubquarantine is a Zoom party for the queer community, Baking sourdough has become the ultimate quarantine hobby - and more.

DIGITAL 2021 JULY GLOBAL STATSHOT: DIGITAL AUDIENCES SWELL, BUT THERE MAY BE TROUBLE AHEAD

Author: Simon Kemp Excerpt: Simon Kemp shares the key findings from our Digital 2021 July Global Statshot Report. —- Social media user growth continues, but policy changes may impact marketers’ ability to take full advantage. Despite the rapid increases in digital adoption and use that we’ve seen since the start of the COVID-19 pandemic more […]

Digital 2021 HK: Your ultimate guide to the evolving digital world

Read our analysis to find out more about the evolving digital behaviour of consumers in Hong Kong across internet, social media, mobile and e-commerce in 2021.

Digital 2021 Hong Kong

Featured | 27 Jan 2021

Hong Kong internet users spent on average almost a whole hour more online each day in 2020 compared to the previous year. The time spent on the internet daily has increased from 6 hours 16 minutes a year ago to 7 hours 15 minutes today, following a year of Covid-19 related lockdowns, which curtailed many […]

Social media users pass the 4 billion mark as global adoption soars

Simon Kemp shares the key findings from our Digital 2020 October Global Statshot Report.

Understanding the Impact of COVID-19 on Consumer Behaviour

We’ve launched Understanding Shifting Attitudes, Behaviours and Values - an in-depth social listening study, which maps out life during lockdown.

You’ve Adjusted to the New Normal. What’s Next?

We’ve reached a new norm online since the pandemic changed the world, but we’re at a stage now where some of us don’t quite know how to move forward. So what’s next for your brand?

Digital 2020 Hong Kong

Hong Kong still leads in mobile phone connections with 181% vs population. 91% Internet penetration is also amongst the top globally. People are spending over 6 hours on consuming media, digital plays an important role to influence consumers along the steps in this growing digital market. Read the full report to find out more about […]

Topic: How can Chinese brands stand out creatively in 2020 in global markets?

We Are Social China website team asked me to write a few sentences on the topic “How can Chinese brands stand out creatively in 2020 in global markets?” for their blog, and I am posting my full response here. Since one of the secret sauce we apply is to think of a brand as a […]

We Are Social grows its presence in Asia with new Hong Kong office

Catchy jingles, memorable taglines, effective PSA mascots and slogans: these were just some of the “social” ways to get your “meme” to “go viral” with your audience during the ad industry’s renaissance in Hong Kong in the past. Having grown up in such an environment that nurtured so many creative talents, the industry influenced not […]

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