Life beyond the third-party cookie: What brands can do next

Thought Leadership
The rise and death of third-party cookies, to be phased out from 2022, is well-documented, but advice as to what brands and marketers can do next is less so.

To help overcome this challenge, our Global Head of Media Brittany Wickerson has shared her five key watch-outs, and recommendations, for brands looking to adjust.

Read more about how to plan for a post-third-party cookie world in Brittany’s full piece, available on WARC.