Our Insights

Instagram to stop auto-refreshing, YouTube adds new brand collab feature to Shorts, Instagram takes the lead with number of active users, and more social media news.

With Think Forward: The Liveable Web launching on November 21st, we’re taking a nostalgic look at the trends featured in past reports. Were we on the money? Here are the first five reports… you decide! 

Instagram introduces message filters, X launches 'Lightning Notes' project for faster Community Notes, YouTube adds new features to its Studio, and more social media news.

As Halloween approaches, social is getting spooky. This week, platforms are embracing the spirit with hidden Halloween filters, themed features, and new Stories options – plus an even scarier update from Instagram. Meanwhile, Jennifer Lawrence has become the unsuspecting star of the latest audio trend taking over TikTok, and vocal cords are being put to the […]

Meta brings AI to the big screen, YouTube combats deepfakes with new content disclosure labels, Instagram tests new tab to keep track of your favourite posts and more social media news.

This week, we see Meta offering brands more control over their ad interactions, and X rewarding its top users for interacting with one another, as well as some weally good TikTok trends.

Meta revamps Facebook for Gen Z users, YouTube releases updates for Shorts, Meta unveils new AI video tool, and more social media news.

We Are Social has launched an FMCG edition of their Next Gen Influence report, outlining five trends defining a new era of brand and creator collaboration. Here, we break down one of those trends – Influential Allies – and discuss its implications for FMCG brands. To discuss how this or any of our other trends […]