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We Are Social Asia Tuesday TuneUp #5

More evidence of social media’s business value A report by business consultancy Bain and Company has revealed yet more evidence that investing in social does lead to monetary results. According to the study, customers who engage with companies through social media channels spend 20 – 40% more money with those companies than other customers, as well as demonstrating […]

An Average Day on Facebook

Here’s a great infographic from the charming people over at Jess3. A couple of stats that really stood out for us: 16% of Facebook users have never updated their status; 26% of Facebook users ‘Like’ content from another user at least once a day; 52% of Facebook users sign in every day, compared to 36% […]

Five Friday Facts #4

Easing you into Friday afternoon, here’s our weekly round-up of juicy social media-related trivia and statistics. Have a great weekend! China surpasses U.S. China has surpassed the U.S. to become the world’s largest smartphone market, according to research firm Strategy Analytics. Smartphone shipments in China reached 23.9 million units, an increase of 58% from Q2 […]

We Are Social, We Are Hiring

Are you a social media enthusiast? Do you believe that social brand communications are the future? Do you want to help shape that future? Then read on… Since we opened in Asia less than 3 months ago, we’ve been quickly expanding our activities around the region, and we’re now looking to hire the next wave […]

We Are Social Asia Tuesday TuneUp #4

What motivates us to use social networking sites? According to a survey by Pew Internet, 66% of US online adults use social media platforms such as Facebook and Twitter with a variety of motivating factors: Chinese CEO crowdsources business decision via Sina Weibo Lei Jun, the CEO of Xiaomi, a China-based mobile internet company, decided to […]

5 Friday Facts #3

The weekend is almost upon us again, so it’s time to take our weekly look at the 5 juiciest social media stats that caught our attention over the past 7 days. Tumblr numblrs Launched 4 years ago, Tumblr has achieved a staggering 900% growth in the past year alone to reach more than 33.3 million […]

We Are Social Asia Tuesday TuneUp #3

Chinese location-based app Jiepang, partners with Starbucks Jiepang users who visit one of the 200+ Starbucks outlets across Shanghai and Eastern China can now check in with near-field communication-enabled mobile devices. If 20,000 users check in by 17th December, each of those patrons will receive a free size upgrade on a drink during the following week. […]

5 Friday Facts #2

Hooray for Friday! We’re into the final 10% of the week here in Singapore, which means it’s time for another edition of our #5FF. First and foremost, though, for anyone reading this in the early morning in the Western hemisphere, don’t forget to look out for 11:11:11, 11/11/11 today! Effect of social media campaigns According […]

Asian brands struggle with social strategy

New research shows that more and more brands in Asia are using social media, but few have adopted a strategic approach. In particular, brands in Asia still seem to view social media as advertising channels, using them sporadically as one-way supports for conventional campaigns, rather than as longer-term relationship channels. The study, conducted by PR […]

We Are Social Asia Tuesday TuneUp #2

CMOs to increase spend in social media Online marketing strategies are ever changing and keeping on top of it can be a difficult task. In light of this, findings in a recent study in eMarketer conducted by IBM show that 82% of the CMOs surveyed plan to increase their investments in social media in the next 3-5 […]

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