Our Insights

TikTok has decided to be transparent with the creators on why their videos are removed from their platform. Not only does TikTok inform the user that it violated the “community guidelines”, TikTok also gives a clearer idea on how a creator posting irresponsibly and misused can lead to a breach in their policy.

Simon Kemp shares the key findings from our Digital 2020 October Global Statshot Report.

Zoom recently unveiled two new products: OnZoom, a marketplace for paid events and new third-party app integrations.

Over the past few years, Instagram has transformed itself from just a photo-sharing platform into one with an integrated online shopping experience. It has features such as shopping tags on posts and Stories; Instagram Checkout, which allows users to purchase items without exiting the app;and Shops, a full screen storefront available to business accounts.

With 41% of the world population under the age of 25 this year, Gen-Z is playing an increasingly important role in shaping our future. This year, not only did Gen-Z have to adapt to wide-reaching disruptions brought about by the pandemic, but they had to do so during their formative years.

As TikTok’s protracted battle with the United States continues to fill the front pages, and with new short-form video apps flooding the market every other week; it is easy to get lost in the narrative that TikTok is in serious trouble. While it would be naive to think all is rosy for TikTok, the truth is that the market incumbent continues to grow strength to strength.

Back in March 2020, TikTok announced plans to build a Transparency Center located in their Los Angeles office. This facility is meant to “provide outside experts an opportunity to directly view how the Tik Tok teams go about the day-to-day challenging, but critically important, work of moderating content within the platform”.

Being stuck at home during the coronavirus pandemic, with malls closed and restaurants under restriction, drove our lives online. Even with lockdowns slowly lifting across most countries, the surge in digital adoption and new consumer behaviour during this period is set to continue.