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We Are Social Asia Tuesday Tune-Up #429

At the IKEA Harajuku store in Tokyo, an in-store installation stands out differently from its previous physical installations. Imma, a virtual influencer, has “lived” in the installation for more than three days. The latest installation of the “Happiness at home” campaign was created using high-definition LED screens and gave the illusion of an actual place that Imma had “curated” and “lived” in. These rooms make use of current IKEA products and styles using pre-recorded videos and images of Imma working and living in her IKEA-styled living room and bedroom.

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