Our Insights

1.2 million people have signed up to storm the iconic Area 51, which has been the centre of alien conspiracy theories. In an instant, the internet unified and generated countless memes and Area 51 content.

Instagram debuts two new features to curb the growing problem of bullying and harassment on the social network. The first feature, which started rolling out over the last few days, advises bullies to rethink about their message before the damage is done. The system uses artificial intelligence to recognise when text resembles the kind of posts that are most often reported as inappropriate by users. Then, it notifies the commenter about the potential violation, all before anything is posted.

Don’t be surprised if you soon come across ads while scrolling through Instagram Explore - the Facebook-owned app has ventured into marketing on the Explore grid, showing users ads once they’ve tapped into a post and browsed through similar imagery.

Needless to say, YouTube is home to the most toxic comment section on the internet, much to the company’s chagrin. It is a dangerous, dangerous place. So instead of making users read or chance upon this no man’s land, YouTube is now working on a new feature that would hide comments by default.

Written by Lee Ai Yun, Melantha Tan and Ashleigh Sim Instagram takes on TikTok with song lyrics. Instagram one-ups popular lip-syncing app, TikTok with the Music sticker. This new feature allows users to display song lyrics on their video Story that is synced to a specific music track. The sticker not just adds visual flair […]

Since Robin and I founded We Are Social in 2008, we have always believed that our culture is fundamental to delivering great work for clients and the overall success of the agency.

By Benn Tan, Monisha Kishin and Erasmus Williams Facebook Avatars — a belated answer to Snapchat’s Bitmoji Facebook has finally joined the customizable avatar playing field. If Facebook Avatars seems familiar to you, that’s because they bear a passing resemblance to Snapchat’s Bitmoji, and offer a similar amount of personalization. Launching today in Australia for […]

By Benjamin Oi, Clio Goh and Leonard Koh Grumpy Cat leaves a legacy The subject of one of the web’s most beloved memes, Grumpy Cat, passed away on 17 May at 7 years of age. Grumpy Cat (@realgrumpycat, 2.7m followers), whose real name was Tardar Sauce, achieved viral popularity in 2012 due to her unique […]