Our Insights

By Vivian Tan, Jeremy Lim and Jeannette Tan Instagram Stories adds new Emoji Slider Poll feature If you haven’t noticed, Instagram has sneakily added a new sticker called an Emoji Slider – a fun new way to interact with your friends and followers. This new feature will allows users to react to questions in a […]

By Andy Lim, Erasmus William, and Kelson Ong Instagram Tests Payment Feature Instagram is testing a new feature which will allows users to make transactions directly on the platform by registering a debit or credit card and setting up a security PIN code. This is a feature which their parent company, Facebook, had previously launched […]

By Rodrigo Bonilla and Iggy Loh Snapchat introduces a new type of AR lens Snapchat’s launch of AR lenses back in 2015 was a game-changer and set the precedent for other social platforms to follow. History may repeat itself once again with Snapchat’s latest update – Snappables. Snappables are AR lenses that can be accessed […]

By Rodrigo Bonilla, Jeannette Tan, and Vee Tan Snapchat introduces shoppable AR lenses When Snapchat’s Sponsored Lenses were released in late 2015, brands could only use the feature as an awareness-building product placement tool, meaning users had no way to further explore, engage with or purchase from the brand. This all changed last week when […]

By Iggy Loh, Natasha Chew and Meili Yeo New ‘Unsend’ Feature on Facebook Coming Soon Ever sent a text or email out too quickly and immediately regret it with a sick feeling in the gut for various reasons, and wished you could reach into your screen and retrieve or delete it ASAP? Some platforms such […]

By Candice Novia, Rodrigo Bonilla Instagram makes it easier for advertisers to create Stories ad Instagram will now be able to transform Instagram Feed ad into vertical format for Stories placement. It is reported that Instagram has a pixel matching technology that “will automatically select a background gradient to turn the ad into a full […]

By Kelson Ong, Candice Novia, Andy Lim, Erasmus William YouTube makes live streaming from desktops (significantly) easier and simpler. Gone is the lengthy process of having to download and configure an encoding software in order to broadcast a live stream on YouTube. Now, all streamers simply have to do is click the “Go Live” button […]

By Rodrigo Bonnilla, Isobel Trimble, Iggy Loh YouTube seeks to combat “fake news” with an unexpected strategy During a panel event at last week’s SXSW, YouTube CEO Susan Wojcicki announced that YouTube will begin displaying so-called “information cues” below conspiracy theory-related videos. These “information cues” will contain links to third-party fact-based sources such as Wikipedia. […]