Our Insights

By Rodrigo Bonilla and Erasmus William   Instagram introduces shoppable Stories With 300 million daily users, Instagram Stories provides brands with immense potential to be discovered. However, up until now, Stories was simply an awareness-building tool, inspiring users and helping them stay up-to-date with their favorite brands and product announcements. This all changed last week […]

By Robin Grant The fast-growing Middle East and North Africa market is characterised by a population that is the youngest and most digitally connected in the world. In the Middle East and Africa annual digital spend is predicted to rise by 73% between 2017 – 2020 ($2.20bn – $3.81bn).  Which is why we are thrilled […]

By Shane Carroll & Natasha Chew Instagram Introduces @mention story notifications Instagram Stories just got an update. From now on, when someone @mentions you in their Story, you’ll receive a notification in your Direct Message thread with that person – along with the option to add that content to your own Story. You’ll be free […]

By Rodrigo Bonilla & Vee Tan Introducing “Neighborly,” Google’s new Q&A-based social app Though Google’s first endeavor in the world of social apps – Google+ – didn’t take off quite the way they had hoped, the tech giant is taking another stab in the social space through its beta Android release of Neighborly in Mumbai, […]

By Iggy Loh, Natasha Chew, Shane Carroll Instagram Can Tell How Much Time You Spend on the Platform Ever wonder how much time you actually spend browsing on Instagram? Probably too much. Instagram will soon be able to tell you that information and much more. This feature, still a work-in-progress, has a hidden code within […]

By Vivian Tan, Jeremy Lim and Jeannette Tan Instagram Stories adds new Emoji Slider Poll feature If you haven’t noticed, Instagram has sneakily added a new sticker called an Emoji Slider – a fun new way to interact with your friends and followers. This new feature will allows users to react to questions in a […]

By Andy Lim, Erasmus William, and Kelson Ong Instagram Tests Payment Feature Instagram is testing a new feature which will allows users to make transactions directly on the platform by registering a debit or credit card and setting up a security PIN code. This is a feature which their parent company, Facebook, had previously launched […]

By Rodrigo Bonilla and Iggy Loh Snapchat introduces a new type of AR lens Snapchat’s launch of AR lenses back in 2015 was a game-changer and set the precedent for other social platforms to follow. History may repeat itself once again with Snapchat’s latest update – Snappables. Snappables are AR lenses that can be accessed […]