Our Insights

McDonald’s China proves critics wrong and wins Weibo over with grey burger buns. When McDonald’s China revealed the grey bun last month in celebration of the Chinese national day, many scoffed at the colour that they found unappealing. This grey bun is made of a steamed flour bun commonly found in Chinese cuisine. Users on […]

Momolay receives fresh funding, aims to take on Facebook in Myanmar Momolay, a mobile-first entertainment app from Myanmar, has recently raised US$200,000 in seed funding from Singapore-based investors. The app functions as a cross between 9Gag and Buzzfeed, layered with Myanmar’s distinct cultural context for content. Its goal is to be another source of entertainment and social news platform other than Facebook. […]

Company behind KakaoTalk dominates taxi-hailing apps in Korea Daum Kakao, the company behind popular messaging platform KakaoTalk has introduced a much needed taxi-hailing mobile service in Korea named KakaoTaxi. Eighty days into the launch, it accumulated close to 2 million taxi bookings made through it. This is the latest venture by Daum Kakao, which is […]

Got mail? Drones may soon deliver them to Singaporeans Though in its infancy stages, Singapore is amongst one of the first in the world to test out drones as mailmen. That’s not all. SingPost, the national postal service in Singapore, announced that there’ll also be “a prototype app designed with security and verification features that ensures the mail […]

Almost Confirmed: Consumerism Found on Mars Following NASA’s announcement, a flurry of content has been released by brands. The folks at 20th Century Fox were particularly reeling with jokes, premised on their upcoming film, The Martian (For the Curious Cats: Did NASA time its Mars announcement to coincide with ‘The Martian’?). Also spotted was Matt […]

Uber and GrabTaxi engaged in social media race during #SingaporeGP Both smartphone-based taxi booking rivals, Uber and GrabTaxi, launched their own Formula 1 promotions over the Singapore Grand Prix weekend, offering people free rides from a fleet of supercars. According to DigiMind Social, although Uber edged GrabTaxi in the overall volume of conversation by 14%, […]

South East Asian haze floods social media As smoky air drifts across the region, users from Singapore, Indonesia, and Malaysia have vented their frustration on Facebook and Twitter. In Singapore, many closely follow the government’s air monitoring index, the PSI, to note the safety of outdoor activity and whether or not it’s time to don the […]

Gaption: A social network that pays for your content We’ve heard this – time is money. Malaysia-based social network Gaption, knows this well, so much so that they’ve gone a step ahead and spun it around a business idea that gets social media users like you to get paid for just going online. The money comes from […]