Our Insights

Chat bots. They don’t sound very sexy, but they are the hot topic following the F8 announcement that Facebook would allow (hell, encourage) developers to create automated apps within Messenger. This time next year, we won’t be able to move for bots (*shudders*), which is why you should embrace bot life right NOW – starting with […]

WARC recently published this article by We Are Social’s head of creative technology, Matthew Payne, examining the themes and developments that stood out at Facebook’s F8 Conference. They’ve been kind enough to let us reproduce it below. Mark Zuckerberg opened this week’s Facebook F8 with a clear dig at Donald Trump and his anti-immigration stance. His […]

WeChat is China’s most popular social app, scores 706 million monthly active users WeChat remains (unsurprisingly) China’s most popular social app, surging past 700 million monthly active users for the first time in March. The only social messaging app that comes close to WeChat is QQ, also owned by Tencent. Alibaba’s Taobao comes at a distant third, […]

Singapore Tourism Board (STB) recently commissioned We Are Social to investigate the emerging trends shaping people’s use of social media in relation to travel. We uncovered a number of interesting trends that we think will be relevant to all marketers – regardless of which industry they work in – so Singapore Tourism Board have been kind enough to let us share our key findings here. […]

Internet, Internet, who’s the biggest fool of all? For the longest time, brands have been jumping on the April Fool’s bandwagon with pranks and jokes disguised as actual news and announcements. What have brands been up to this year? Intel Singapore disguises prank in the form of a tip: Always running out of battery on your smartphone? […]

Facebook stumbles once more on ‘safety check’ feature after Lahore blasts On 27 March, in light of a suicide bombing at a public park in Lahore, Pakistan, which killed at least 65 people and left many injured, Facebook‘s ‘safety check’ feature came into play, but with a glitch – the social networking site asked those who […]

Paper Thin and Flaunting It In the past week, hundreds of girls have been photographing their waists behind a piece of paper. Unfortunately, this has nothing to do with saving trees or the general ecosystem. By participating in the A4 Waist Challenge, these girls are proving that their waistlines are less than 8-inches wide. The […]

The secret to becoming Adele: Face-swapping! Hello, it’s me. Apps like Snapchat and Face Swap Live have fuelled the growing popularity of video face-swapping. Apart from swapping faces with their significant other and making funny faces, people have also taken the opportunity to be their favourite celebrities – ableit only for a moment. Creative netizens of […]