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We Are Social Asia Tuesday Tune-Up #210

This #ChineseNewYear, tweet a red packet emoji for good fortune For the first time in Twitter history, users will be able to include a red packet (红包) emoji when tweeting their well wishes. Simply use any of the following hashtag to add some flair into your tweets: English: #ChineseNewYear #HappyChineseNewYear #HappyCNY #GongXiFaCai #KungHeiFatChoy #CNYfortune Traditional […]

We Are Social Asia Tuesday Tune-Up #209

Sina Weibo drops 140-character limit as Twitter ponders move While Twitter continues to ponder about dumping its 140-character limit, Sina Weibo has gone ahead to remove theirs. The Chinese social network is reportedly replacing it with a new format of allowing posts of up to 2,000 characters. “Senior users” will receive this update first on January […]

Why brands should hold social to a higher standard

Admap recently published this article by our Global Research & Insight Director Jamie Robinson and our Chief Strategy Officer Mobbie Nazir, explaining what brands and agencies should be doing to measure the effectiveness of their social media strategies. They’ve been kind enough to let us reproduce it below. There’s no disputing the fact that investment […]

We Are Social Asia Tuesday Tune-Up #208

Chinese court conducts first trial in WeChat WeChat, China’s most popular messaging application, has risen from the use for social networking to official use in courts. The first WeChat court case was held on December 17th, using the app’s text and image-sharing features. By using this technology, it allows judges to process administrative cases without the […]

We Are Social Asia Tuesday Tune-Up #207

Reminiscing David Bowie Following the passing of music legend David Bowie, the Internet took to the web to pay their tributes to the rockstar. From fellow musicians: As John & I had very few friends, we felt David was as close as family. Sweet memories will stay with us forever. pic.twitter.com/WoZsztnm4E — Yoko Ono (@yokoono) […]

December: The Month To Be Jolly (Part 1)

The following article was written by Shih Hoon Yong (Research & Insight Director) and Jimmy Wang (Research & Insight Analyst): Happy 2016! Like you – we are recovering from massive food coma, the excitement of Christmas and ushering in the New Year. In Part 1 of 2, we will take a look at Christmas conversations in […]

We Are Social Asia Tuesday Tune-Up #206

Is there truly no such thing as bad publicity for businesses? Timely responses to customers’ feedback tend to be a hallmark for good community management, but serving it with a dose of passive-aggressiveness might not be the best idea. Two Singaporean eateries, Crab in da Bag and Lavastone Steakhouse, were recently caught in a PR storm due […]

We Are Social Asia Tuesday Tune-Up #205

Star Wars buzz peaks as it hits cinemas in Singapore In a previous post, we talked about Star Wars at Changi Airport and online chatter. Now, there’s an in-depth look into conversations in Singapore, in the month leading up to the movie’s launch. On 16th December itself, there were more than half a thousand mentions. Internet reacts to […]

We Are Social Asia Tuesday Tune-Up #204

Bangladesh blocks Skype and Twitter and five other sites Following the Bangladeshi government’s clamp down last month on six social media apps – Facebook (which citizens have now been given access to since December 10), Messenger, Line, WhatsApp, Viber, and Tango – citing “threats to national security” – the authorities have expanded the scope of […]

We Are Social Asia Tuesday Tune-Up #203

Women up in arms over IBM’s #HackAHairDryer IBM, haven’t you heard of how hell hath no fury like a woman’s scorned? IBM, which launched a well-intentioned but sexist campaign on Twitter urged women to get involved in STEM fields by hacking a hairdryer. When they tried to combat gender stereotypes by perpetuating gender stereotypes, the […]

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