Our Insights

Moderators coordinate response to dismissal of key Reddit employee More tumultuous times for Reddit. Last month, the administration shut down several Subreddits which it had deemed offensive to the ire of some users who claimed the movie violated free speech. Now, the unexpected firing of one of Reddit’s key employees, Victoria Taylor, has sparked a […]

We Are Social’s Cannesogram, an interactive cartogram based on Cannes Lions wins over the last decade, has now been updated with results from the 2015 Festival. Here, James Nester, Creative Director at We Are Social and Cannes Lions 2015 judge, talks through the new patterns it shows. The dust has settled in the Riviera. I’ve finished […]

Facebook Lite launches in India & the Philippines The name says it all. Facebook has launched a “Lite” version of its social networking service, targeting users in emerging markets where user growth is expected to expand at a rapid pace. According to reports, India is set to be the largest Facebook user base in the world by […]

This week, many of the We Are Social team have been enjoying the sunshine, the parties and of course, the amazing creative work on display at Cannes Lions. And the week got even better on Tuesday, when we were delighted to hear that our work joined the impressive roster of agencies and brands highlighted as the world’s best at the festival, […]

I’m so excited to be in Cannes, judging the Cyber category this week. Ask anyone in adland, this is one of the most exciting festivals on Earth. And winning a Lion is one of Life’s Greatest Achievements. But there’s always a lot of talk about which countries perform best. So, as you may have read […]

Line releases iOS keyboard for emoji Lo and behold — there is now an exclusive keyboard just for emoji and stickers, created by the messaging app Line. Emoji Keyboard by Line has over 2,000 emoji and stickers, with users being able to unlock an additional 700 “premium” stickers upon signing up for the Line app. There’s […]

Twitter begins testing App Install Ads on News and other Profile pages You might have noticed something new on Twitter lately: App Install Ads. Twitter has started experimenting with placing ads that drives mobile app install on Twitter pages of New York Times, Guardian, Vine and Periscope. You will be presented with a button to […]

Chinese social network for pets lands US$6million funding With reportedly 5 million furry users, Beijing-based SmellMe, has raised US$6 million in funding. It lets pet owners create profiles for their animals, post photos and status updates, as well as shop for pet products. Users may also directly contact veterinarians from the app. With the fresh […]