Our Insights

Almost Confirmed: Consumerism Found on Mars Following NASA’s announcement, a flurry of content has been released by brands. The folks at 20th Century Fox were particularly reeling with jokes, premised on their upcoming film, The Martian (For the Curious Cats: Did NASA time its Mars announcement to coincide with ‘The Martian’?). Also spotted was Matt […]

Uber and GrabTaxi engaged in social media race during #SingaporeGP Both smartphone-based taxi booking rivals, Uber and GrabTaxi, launched their own Formula 1 promotions over the Singapore Grand Prix weekend, offering people free rides from a fleet of supercars. According to DigiMind Social, although Uber edged GrabTaxi in the overall volume of conversation by 14%, […]

South East Asian haze floods social media As smoky air drifts across the region, users from Singapore, Indonesia, and Malaysia have vented their frustration on Facebook and Twitter. In Singapore, many closely follow the government’s air monitoring index, the PSI, to note the safety of outdoor activity and whether or not it’s time to don the […]

Gaption: A social network that pays for your content We’ve heard this – time is money. Malaysia-based social network Gaption, knows this well, so much so that they’ve gone a step ahead and spun it around a business idea that gets social media users like you to get paid for just going online. The money comes from […]

Among Asia-based YouTube celebrities with a defined local following and style, few equal the bravado and controversial reputation of Singapore-based creators Munah & Hirzi. One of the first performers in Singapore to wade into independent online video creation, the duo has racked up north of 24 million views and close to 124,000 subscribers since setting […]

We are pleased to announce a number of key appointments among our senior leadership team, that signal our continued growth and maturity as a team in Singapore.

YouTube Launches Creator Space in Mumbai, India With creator studios in Los Angeles, London, New York, Tokyo, Sao Paulo and Berlin, YouTube has chosen Mumbai for its next Creator Space. This comes as no surprise as web video has been rising rapidly in popularity in India, with major creators All India Bakhod, and The Viral […]

WeChat valued at $83.6 billion WeChat, China’s messaging app giant, is valued at $83.6 billion. That makes up almost half of parent company TenCent’s value. On top of messaging, it also serves as a platform for ecommerce, mobile payments, social gaming, media and more with a user base of 600 million. With such impressive statistics, it […]