Our Insights

Last week’s iMedia Brand Summit in Bali was an action-packed event, with a host of presentations, panel discussions and roundtables. This post summarises my key take-outs from the second day – you can find a write-up of the opening keynote from Kellogg’s Bob Arnold in a previous post. Integrating Online and Offline Activities A the […]

Red Bull have long been masters of social media engagement – an assertion borne out by the fact that they’re one of only two non-entertainment or sport brands in Facebook’s 50 most-liked pages. One of the things that makes the brand’s activities so effective is the way they put their audience at the heart of […]

Alibaba buys US$586 million stake in Sina Weibo As part of its push into social media, Alibaba (China’s top e-commerce company) has purchased an 18% stake in Sina Weibo, China’s Twitter-esque service with a userbase in excess of 500 million. The deal gives Alibaba the option to increase its stake in Sina Weibo to 30% […]

On YouTube, PSY’s ‘Gentleman’ hits record 38M views in 24 hours Following the mind-blowing popularity of his hit single, ‘Gangnam Style’, PSY dropped another new single earlier this month.  As TheNextWeb reports, ‘Gentleman’ has already filled the proverbial big shoes of its predecessor on YouTube. An earlier account of the video’s performance clocked the video […]

China’s Ya’an earthquake: How social media helped The 7.0-magnitude earthquake that jolted southwest China’s Sichuan Province Saturday morning shook the nation, reminding many of the Wenchuan disaster that happened in the same province in 2008. While social media was not widely used during the 2008 earthquake, this time, Chinese social media platforms such as Sina Weibo, Tencent Weibo, Baidu, SoSo and 360 have responded with […]

In US and Europe, more tweets come from mobile than PC The increasing adoption of mobile web has continued to have a significant impact on the online behaviour of internet users. Using a study conducted by Strategy Analytics, TheNextWeb proves that this has clearly remained a trend amongst Twitter users as well. The survey compared how 6,500 […]

Continuing the series on the top Facebook pages for the month of March, here are the reports from the remaining Asian countries. Despite being home to the world’s third largest Facebook nation, India struggles with maintaining a strong response rate on its brand pages. The Socially Devoted brands section on the following infographic reflects the […]

Wish.vn: Vietnam’s attempt at a Healthcare Social Network Wish.vn is one of the few startups attempting to create a healthcare social network in Vietnam. TechInAsia reports that it aims to build a social aspect to help the health of its community. It is a combination of electronic health records, healthcare information, promotions connecting with partners, […]