Our Insights

I’m so excited to be in Cannes, judging the Cyber category this week. Ask anyone in adland, this is one of the most exciting festivals on Earth. And winning a Lion is one of Life’s Greatest Achievements. But there’s always a lot of talk about which countries perform best. So, as you may have read […]

Line releases iOS keyboard for emoji Lo and behold — there is now an exclusive keyboard just for emoji and stickers, created by the messaging app Line. Emoji Keyboard by Line has over 2,000 emoji and stickers, with users being able to unlock an additional 700 “premium” stickers upon signing up for the Line app. There’s […]

Twitter begins testing App Install Ads on News and other Profile pages You might have noticed something new on Twitter lately: App Install Ads. Twitter has started experimenting with placing ads that drives mobile app install on Twitter pages of New York Times, Guardian, Vine and Periscope. You will be presented with a button to […]

Chinese social network for pets lands US$6million funding With reportedly 5 million furry users, Beijing-based SmellMe, has raised US$6 million in funding. It lets pet owners create profiles for their animals, post photos and status updates, as well as shop for pet products. Users may also directly contact veterinarians from the app. With the fresh […]

From a dating app to a social network Started in 2011, China’s Momo was a location-based dating app for young people to meet and chat with potential dates. Today, Momo has shifted its focus to brand itself as a social network for young people. What makes the social network different from the likes of Facebook is […]

Myanmar’s MySQUAR eyes Aim flotation in a fortnight MySQUAR, Myanmar’s only social media platform in the local language, is raising about $2.5 million to build a local-language business of messaging applications and online games, and hopes to float on the Alternative Investment Market in a fortnight. Nearly 700,000 Burmese citizens already use its MyChat app, and that could […]

WeChat’s movie ticketing app raises $105M in series B funding WeChat’s movie ticketing app, WePiao, has announced the completion of a US$105 million series B round of funding from investors such as real estate giant Wanda Group, Chinese film investment fund Wenzi Huasha, etc. Besides purchasing tickets, users can choose their seats and order drinks and […]

We’re delighted to announced the launch of our newest office, We Are Social Shanghai. We’d like to share a brief introduction about the launch from Pete Lin, Managing Director of the new office. Pete has 17 years’ experience in digital marketing, initially in the US where he helped build the digital practice at Grey in […]