Our Insights

China’s mobile social networking users to reach 335.9 million In a recent report cited by ChinaInternetWatch, eMarketer estimates that the number of mobile social networking users in China will reach 335.9 million by the end of 2015. By 2019, they estimate that number will exceed 480.4 million – approximately 35% of the country’s population. Exact numbers for social media […]

Goodbye collage makers, hello real-time selfies India incorporated startup, Myndbee, had one purpose when they created Picpal– that is to bring people together in one photo despite being far away from each other. With Picpal, users now only need one app to do what they otherwise would do on separate apps, i.e. a messaging app to invite friends […]

Another Nail in the Coffin for Flash Mozilla Firefox users, if you realise your browser has been acting up of late, it may be because Firefox has disabled Adobe Flash from its web browser. This means that rich content, and animation (i.e., web banners) will cease to function. Steve Jobs, the Founder of Apple and […]

What the Fork?: Introducing China’s new social media app The app is as irreverent as it sounds. It’s been described as “Instagram blended with WeChat and Line stickers”, and it’s just launched in China. Users of “Fork” get to edit photos with all sorts of outrageous, anarchic stickers to desired comic effect. It’s weird, rebellious, quirky, and of […]

Moderators coordinate response to dismissal of key Reddit employee More tumultuous times for Reddit. Last month, the administration shut down several Subreddits which it had deemed offensive to the ire of some users who claimed the movie violated free speech. Now, the unexpected firing of one of Reddit’s key employees, Victoria Taylor, has sparked a […]

We Are Social’s Cannesogram, an interactive cartogram based on Cannes Lions wins over the last decade, has now been updated with results from the 2015 Festival. Here, James Nester, Creative Director at We Are Social and Cannes Lions 2015 judge, talks through the new patterns it shows. The dust has settled in the Riviera. I’ve finished […]

Facebook Lite launches in India & the Philippines The name says it all. Facebook has launched a “Lite” version of its social networking service, targeting users in emerging markets where user growth is expected to expand at a rapid pace. According to reports, India is set to be the largest Facebook user base in the world by […]

This week, many of the We Are Social team have been enjoying the sunshine, the parties and of course, the amazing creative work on display at Cannes Lions. And the week got even better on Tuesday, when we were delighted to hear that our work joined the impressive roster of agencies and brands highlighted as the world’s best at the festival, […]