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WE ARE SOCIAL’S TUESDAY TUNEUP #231

All hell broke loose as social media exploded during Game of Thrones finale The eagerly anticipated season finale of Game of Thrones garnered hundereds of thousands of mentions on social media channels, with conversations peaking at 5,680 mentions per minute on Twitter alone over the episode’s runtime. There were many key events that took place in the episode, but […]

We Are Social’s Tuesday Tune-Up #230

Twitter buys Magic Pony, grants advertisers more access to video statistics It’s a busy week for Twitter. The social media network has announced it’s paying $150 million to buy Magic Pony, a start-up which uses A.I. to build systems for visual processing. Twitter believes this will help them deliver better quality live video content. Meanwhile, […]

We Are Social’s Tuesday Tuneup #229

Microsoft to acquire LinkedIn for US$26.2 billion Imagine combining Microsoft Office’s productivity with LinkedIn’s professional networking — that’s what Microsoft is looking to bring to life through its acquisition of LinkedIn. In what is said to be the biggest acquisition in Microsoft’s history, the tech company’s CEO Satya Nadella said the buy would enable features like […]

We Are Social’s Midweek Mashup #228

Line may finally go public LINE Corporation, the company best known for its messaging app, Line, is contemplating a dual initial public listing in Tokyo and New York City this summer, according to reports from the International Financing Review and the Wall Street Journal. In 2014, company wanted to prioritise growth and user engagement before holding an […]

We Are Social’s Midweek Mashup #227

Facebook tests out topical tabs for news feeds in Australia Facebook is testing out a new way to see a stream of stories that focus on specific topics. With default topics like some default topics such as Animals & Pets, Politics, Travel, TV & Movies and Relationships, content is delivered in a unified timeline comprising […]

We Are Social’s Tuesday Tuneup #226

CNN, Not for Sale and History Asia Collaborate Against Slavery with #BuyOutSlavery In conjunction with the launch of “Roots“, a 4 part mini series showcasing the sufferings of slavery in 1976, San Francisco based NGO Not For Sale teamed up with History Channel to promote the buying out of slavery that still exists in our […]

We Are Social’s Tuesday Tuneup #225

Instagram’s Analytics Tools are Coming What an intense week it has been for Instagram with all the debate going on about the updated app icon and UI. On a brighter note, they are about to check off one thing that’s been sitting on every marketer’s wish list – Analytics Tools for the platform! Instagram has […]

Let’s not be overdramatic about Instagram

Instagram surprised us with a new icon and UI overhaul last night. A video posted by Instagram (@instagram) on May 11, 2016 at 6:51am PDT As expected, the internet has come alive with opinions about the change. It is no surprise that much of it was negative. After all, we are all creatures of habit […]

We Are Social’s Midweek Mashup #224

Tinder seeks parental approval With arranged marriages being common in India, it is interesting how Tinder, has catered to the conservative country with it’s new campaign. The popular app, is known for hook ups and dating among singles around the world has launched a new ad targeted specially for the Indian audience – and suggesting […]

We Are Social’s Midweek Mashup #223

Clash of the titans: Alibaba vs. WeChat WeChat Enterprise was rolled out last week while Alibaba announced that it has partnered with US-based video chat startup Vidyo to amp up its offerings. Both giants are definitely not resting in the pursuit of China’s enterprises. While it is highly likely that e-mails will stick around in the near future, […]

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