Blog - Page 69 of 111 - We Are Social Singapore

December: The Month To Be Jolly (Part 1)

The following article was written by Shih Hoon Yong (Research & Insight Director) and Jimmy Wang (Research & Insight Analyst): Happy 2016! Like you – we are recovering from massive food coma, the excitement of Christmas and ushering in the New Year. In Part 1 of 2, we will take a look at Christmas conversations in […]

We Are Social Asia Tuesday Tune-Up #206

Is there truly no such thing as bad publicity for businesses? Timely responses to customers’ feedback tend to be a hallmark for good community management, but serving it with a dose of passive-aggressiveness might not be the best idea. Two Singaporean eateries, Crab in da Bag and Lavastone Steakhouse, were recently caught in a PR storm due […]

We Are Social Asia Tuesday Tune-Up #205

Star Wars buzz peaks as it hits cinemas in Singapore In a previous post, we talked about Star Wars at Changi Airport and online chatter. Now, there’s an in-depth look into conversations in Singapore, in the month leading up to the movie’s launch. On 16th December itself, there were more than half a thousand mentions. Internet reacts to […]

We Are Social Asia Tuesday Tune-Up #204

Bangladesh blocks Skype and Twitter and five other sites Following the Bangladeshi government’s clamp down last month on six social media apps – Facebook (which citizens have now been given access to since December 10), Messenger, Line, WhatsApp, Viber, and Tango – citing “threats to national security” – the authorities have expanded the scope of […]

We Are Social Asia Tuesday Tune-Up #203

Women up in arms over IBM’s #HackAHairDryer IBM, haven’t you heard of how hell hath no fury like a woman’s scorned? IBM, which launched a well-intentioned but sexist campaign on Twitter urged women to get involved in STEM fields by hacking a hairdryer. When they tried to combat gender stereotypes by perpetuating gender stereotypes, the […]

We Are Social Asia Tuesday Tune-Up #202

Star Wars at Changi Airport: Chatter of the Jedis Walt Disney has partnered with Changi Airport, fuelling anticipation for the 7th film installment. The campaign consists of a life-sized everything (X-wing fighter, Stormtrooper figurines, R2-D2), sale of exclusive merchandise and photo opportunities with key characters. Visitors can also navigate through a playhouse, inspired by the Hardangerjokulen […]

We Are Social Asia Tuesday Tune-Up #201

Garena’s Shopee: Potential challenger to Carousell? Besides having its own secure payment system that would only release payment to buyers when delivery is completed, Singapore-based Shopee has a native social ecosystem within its app, allowing users to have a “Facebook-like” newsfeed, ability to “follow” their favourite sellers, get notifications on new products etc. With a popularity […]

We Are Social Asia Tuesday Tune-Up #200

Huawei launches an interactive “finger race” campaign on Snapchat An interesting approach by Chinese company telecoms giant, Huawei. To promote their new Talkband B2 connected gear in France, Huawei launched a campaign called #SnapchatRun. It’s an “interactive finger race” where users get a first person perspective through photographs. Players are led to ‘run’ through the […]

What exactly is Community Management?

The perfectly innocuous question that follows almost every social interaction once you’re above the age of 23.

We Are Social Asia Mid Week Mashup #199

Tinder’s new algorithm to make you swipe right more often Tinder recently announced at the Web Summit that it is changing its algorithm to better improve its match results. The new algorithm will take into account the user’s past preferences, and also consider the geographical locations of users – all in the name of helping its […]

Stay up to date

Subscribe to our blog for hot takes on social and internet culture. You can unsubscribe at any time.