Our Insights

Internet, Internet, who’s the biggest fool of all? For the longest time, brands have been jumping on the April Fool’s bandwagon with pranks and jokes disguised as actual news and announcements. What have brands been up to this year? Intel Singapore disguises prank in the form of a tip: Always running out of battery on your smartphone? […]

Facebook stumbles once more on ‘safety check’ feature after Lahore blasts On 27 March, in light of a suicide bombing at a public park in Lahore, Pakistan, which killed at least 65 people and left many injured, Facebook‘s ‘safety check’ feature came into play, but with a glitch – the social networking site asked those who […]

Paper Thin and Flaunting It In the past week, hundreds of girls have been photographing their waists behind a piece of paper. Unfortunately, this has nothing to do with saving trees or the general ecosystem. By participating in the A4 Waist Challenge, these girls are proving that their waistlines are less than 8-inches wide. The […]

The secret to becoming Adele: Face-swapping! Hello, it’s me. Apps like Snapchat and Face Swap Live have fuelled the growing popularity of video face-swapping. Apart from swapping faces with their significant other and making funny faces, people have also taken the opportunity to be their favourite celebrities – ableit only for a moment. Creative netizens of […]

Uber launches in Pakistan, prioritizes rider safety Uber rolled out its uberGo service in Lahore on Wednesday, which is the app’s cheapest ride option offering chauffeur-driven hatchbacks. The uberGO service also allows riders to share their estimated time of arrival or a map with others to track their location. Safe and reliable public transportation has […]

A look at #LeapDay2016 Do you remember what you did 4 years ago on 29 February? Probably not. In the space of social media, Leap Day 2012 saw the announcement of Timeline for Brands Pages. Fast forward to #LeapDay2016, let’s take a look at how brands celebrated the extra day. Fitbit’s company mission to empower and […]

Amongst the wealth of insights and information shared during Mobile World Conference in Barcelona this week, one data point really stood out for me. GSMA Intelligence (GSMAI) – the team that publishes the mobile data we use in our Digital, Social & Mobile reports – updated its figures for the number of unique mobile users around the world, and the change is […]

Following the success of our exploration into what will determine marketing success in an ever-more-connected world, we’ve joined forces with the lovely folks at the WFA again. This time, we’re looking at what holds today’s marketers back. We conducted in-depth research into 5 million organic social media mentions relating to adverts and advertising, and identified the ‘7 deadly marketing sins‘ that […]