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We Are Social’s Tuesday Tuneup #226

CNN, Not for Sale and History Asia Collaborate Against Slavery with #BuyOutSlavery In conjunction with the launch of “Roots“, a 4 part mini series showcasing the sufferings of slavery in 1976, San Francisco based NGO Not For Sale teamed up with History Channel to promote the buying out of slavery that still exists in our […]

We Are Social’s Tuesday Tuneup #225

Instagram’s Analytics Tools are Coming What an intense week it has been for Instagram with all the debate going on about the updated app icon and UI. On a brighter note, they are about to check off one thing that’s been sitting on every marketer’s wish list – Analytics Tools for the platform! Instagram has […]

Let’s not be overdramatic about Instagram

Instagram surprised us with a new icon and UI overhaul last night. A video posted by Instagram (@instagram) on May 11, 2016 at 6:51am PDT As expected, the internet has come alive with opinions about the change. It is no surprise that much of it was negative. After all, we are all creatures of habit […]

We Are Social’s Midweek Mashup #224

Tinder seeks parental approval With arranged marriages being common in India, it is interesting how Tinder, has catered to the conservative country with it’s new campaign. The popular app, is known for hook ups and dating among singles around the world has launched a new ad targeted specially for the Indian audience – and suggesting […]

We Are Social’s Midweek Mashup #223

Clash of the titans: Alibaba vs. WeChat WeChat Enterprise was rolled out last week while Alibaba announced that it has partnered with US-based video chat startup Vidyo to amp up its offerings. Both giants are definitely not resting in the pursuit of China’s enterprises. While it is highly likely that e-mails will stick around in the near future, […]

Video Consumption Is Soaring, But Do We Know Who Our Viewers Are?

In the past year, marketers have placed increasing emphasis on video consumption and best video formats. Facebook has an average of 8 billion daily video views, we post 75% more videos than a year ago, and many argue that the ideal video length is 30 seconds. The chorus is increasingly tiresome and predictable – Let’s […]

We Are Social’s Tuesday Tuneup #222

Facebooks launches feature for English to Hindi status updates Facebook has released a feature in its Android app that allows users to type in the English keyboard while the app translates the Roman characters into Hindi script. This is a response from the social media giant to feedback asking for efficient composing of statuses in […]

Curiosity Stop Special: Chat Bots

Chat bots. They don’t sound very sexy, but they are the hot topic following the F8 announcement that Facebook would allow (hell, encourage) developers to create automated apps within Messenger. This time next year, we won’t be able to move for bots (*shudders*), which is why you should embrace bot life right NOW – starting with […]

Themes from Facebook’s F8 Conference

WARC recently published this article by We Are Social’s head of creative technology, Matthew Payne, examining the themes and developments that stood out at Facebook’s F8 Conference. They’ve been kind enough to let us reproduce it below. Mark Zuckerberg opened this week’s Facebook F8 with a clear dig at Donald Trump and his anti-immigration stance. His […]

We Are Social’s Tuesday Tuneup #221

WeChat is China’s most popular social app, scores 706 million monthly active users WeChat remains (unsurprisingly) China’s most popular social app, surging past 700 million monthly active users for the first time in March. The only social messaging app that comes close to WeChat is QQ, also owned by Tencent. Alibaba’s Taobao comes at a distant third, […]

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