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WE ARE SOCIAL ASIA TUESDAY TUNEUP #242

Instagram Stories adds mentions, links and Boomerang integration Since the release of Instagram Stories sometime back in August, this is one of the biggest update being put out by the platform right now. Users can now tag friends, add links and even create short, looping videos with the new Boomerang integration baked in. Adding mentions on Instagram Stories will […]

WE ARE SOCIAL ASIA TUESDAY TUNEUP #241

Instagram tests taggable products in photos Ever saw something on Instagram and wondered where to buy it? Well, pretty soon you will be able to shop on Instagram. In order to make e-commerce a reality on Instagram, testing has begun for taggable, buyable products on the platform. Tagged products will lead directly to a brand’s website, making […]

WE ARE SOCIAL ASIA TUESDAY TUNEUP #240

Twitter retires Vine Another one bites the dust. In a blog post last week by Vine, they have announced the closure of the service. No reason has been cited for the closure, but on Thursday Twitter announced it was cutting 9% of its workforce due to slow platform growth. Vine’s website will remain live, “you’ll be able to access and download your […]

WE ARE SOCIAL ASIA TUESDAY TUNEUP #239

Facebook Live broadcasts can now be scheduled in advance Facebook is helping broadcasters plan and promote live streams ahead of time so they can line up viewers before the cameras roll. The move means that instead of having to spontaneously start a stream, or pre-announce it with no link to share, broadcasters can create a […]

WE ARE SOCIAL ASIA TUESDAY TUNEUP #238

Win a stay at Dracula’s Castle this Halloween with Airbnb Have you always wanted to sleep in a velvet-lined coffin as part of your bucket list? Well, now that dream could just become reality. As part of Airbnb’s global Halloween contest, you can win an overnight stay at the (in)famous Dracula’s Castle. Dacre Stoker, great-grandnephew of Dracula […]

WE ARE SOCIAL ASIA TUESDAY TUNEUP #237

Facebook rolls out Workplace, a Slack competitor Gone were the days where using Facebook at work was frowned upon, as the social media giant has just introduced Workplace. It is meant to help employees collaborate with one another, a function that is similar to Slack’s. In terms of monetization for Workplace, $3 will be charged […]

10 Social Trends You Need To Know

The data that we publish in our ongoing series of studies into digital, social and mobile behaviours around the world can help marketers to plan activities and make better investment decisions, but we’d be the first to warn that the data alone don’t tell the full story. For that reason, today we’re sharing our 10 recommendations for improving the ROI of social media […]

Digital in APAC 2016

Continuing our ongoing series of data and trends reports, We Are Social’s latest report into all things digital, social and mobile in Asia-Pacific shows that there has been remarkable growth in the use of connected media and devices over the past 18 months. Since our last APAC report in March last year, the reported number […]

WE ARE SOCIAL ASIA MIDWEEK MASHUP #236

Snapchat may soon show ads based on images you’re snapping Been snapping a lot of your Pokemon Go adventures on Snapchat? Well, you might see Pikachu plushie ads popping up for you if Snapchat’s new patent comes through. This sounds very similar to the current contextual ads that we have, which is to show you ads […]

We Are Social Asia Tuesday Tuneup #235

Influence of online ads in I-want-to-know moments Intage, a leader in Japanese marketing research, identified key triggers that lead to web searches. Top triggers include conversations with personal contacts, posts on social media timelines and watching TV shows (wait, what?). TV shows actually contribute to 58.4% of web searches, surpassing online ads at 15.2%. This […]

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