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We Are Social Asia Tuesday Tuneup #234

One man, 15 brands, and the wilderness We’re all about celebrating birthdays and anniversaries with a bang, and we love this one in particular. As part of their 15th year celebrations, Roundhouse decided to take their belief and confidence in their clients’ products to a whole new level, and sent their copywriter into the wilderness for five days. […]

WE ARE SOCIAL’S TUESDAY TUNEUP #234

Gotta catch ’em all… City Spirits Go Charles Caleb Colton once said, “imitation is the sincerest form of flattery”. Pokemon fans in these 42 countries can now be the very best – like no one ever was – in China, with City Spirits Go – a Pokemon Go clone. City Spirits Go is now the top free game on the […]

WE ARE SOCIAL’S TUESDAY TUNEUP #233

Witness The Speed Of Internet Justice How fast does it take for internet justice to be served these days? One day is all you need. This is the story of Sonny Truyen, an Australian who has recently moved to Singapore for work. Sonny also happens to be a Pokémon GO player who was sorely disappointed over not being able […]

WE ARE SOCIAL’S TUESDAY TUNEUP #232

Internet reacts to Fashion Police video faux pas The internet reacted last week when Toggle aired a video of a fashion blogger going around town poking fun at the fashion sense of innocent bystanders on Orchard Road. The video, meant to promote a new segment in Toggle’s web series Double Trouble but had an adverse […]

WE ARE SOCIAL’S TUESDAY TUNEUP #231

All hell broke loose as social media exploded during Game of Thrones finale The eagerly anticipated season finale of Game of Thrones garnered hundereds of thousands of mentions on social media channels, with conversations peaking at 5,680 mentions per minute on Twitter alone over the episode’s runtime. There were many key events that took place in the episode, but […]

We Are Social’s Tuesday Tune-Up #230

Twitter buys Magic Pony, grants advertisers more access to video statistics It’s a busy week for Twitter. The social media network has announced it’s paying $150 million to buy Magic Pony, a start-up which uses A.I. to build systems for visual processing. Twitter believes this will help them deliver better quality live video content. Meanwhile, […]

We Are Social’s Tuesday Tuneup #229

Microsoft to acquire LinkedIn for US$26.2 billion Imagine combining Microsoft Office’s productivity with LinkedIn’s professional networking — that’s what Microsoft is looking to bring to life through its acquisition of LinkedIn. In what is said to be the biggest acquisition in Microsoft’s history, the tech company’s CEO Satya Nadella said the buy would enable features like […]

We Are Social’s Midweek Mashup #228

Line may finally go public LINE Corporation, the company best known for its messaging app, Line, is contemplating a dual initial public listing in Tokyo and New York City this summer, according to reports from the International Financing Review and the Wall Street Journal. In 2014, company wanted to prioritise growth and user engagement before holding an […]

We Are Social’s Midweek Mashup #227

Facebook tests out topical tabs for news feeds in Australia Facebook is testing out a new way to see a stream of stories that focus on specific topics. With default topics like some default topics such as Animals & Pets, Politics, Travel, TV & Movies and Relationships, content is delivered in a unified timeline comprising […]

We Are Social’s Tuesday Tuneup #226

CNN, Not for Sale and History Asia Collaborate Against Slavery with #BuyOutSlavery In conjunction with the launch of “Roots“, a 4 part mini series showcasing the sufferings of slavery in 1976, San Francisco based NGO Not For Sale teamed up with History Channel to promote the buying out of slavery that still exists in our […]

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