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WE ARE SOCIAL ASIA TUESDAY TUNEUP #238

Win a stay at Dracula’s Castle this Halloween with Airbnb Have you always wanted to sleep in a velvet-lined coffin as part of your bucket list? Well, now that dream could just become reality. As part of Airbnb’s global Halloween contest, you can win an overnight stay at the (in)famous Dracula’s Castle. Dacre Stoker, great-grandnephew of Dracula […]

WE ARE SOCIAL ASIA TUESDAY TUNEUP #237

Facebook rolls out Workplace, a Slack competitor Gone were the days where using Facebook at work was frowned upon, as the social media giant has just introduced Workplace. It is meant to help employees collaborate with one another, a function that is similar to Slack’s. In terms of monetization for Workplace, $3 will be charged […]

10 Social Trends You Need To Know

The data that we publish in our ongoing series of studies into digital, social and mobile behaviours around the world can help marketers to plan activities and make better investment decisions, but we’d be the first to warn that the data alone don’t tell the full story. For that reason, today we’re sharing our 10 recommendations for improving the ROI of social media […]

Digital in APAC 2016

Continuing our ongoing series of data and trends reports, We Are Social’s latest report into all things digital, social and mobile in Asia-Pacific shows that there has been remarkable growth in the use of connected media and devices over the past 18 months. Since our last APAC report in March last year, the reported number […]

WE ARE SOCIAL ASIA MIDWEEK MASHUP #236

Snapchat may soon show ads based on images you’re snapping Been snapping a lot of your Pokemon Go adventures on Snapchat? Well, you might see Pikachu plushie ads popping up for you if Snapchat’s new patent comes through. This sounds very similar to the current contextual ads that we have, which is to show you ads […]

We Are Social Asia Tuesday Tuneup #235

Influence of online ads in I-want-to-know moments Intage, a leader in Japanese marketing research, identified key triggers that lead to web searches. Top triggers include conversations with personal contacts, posts on social media timelines and watching TV shows (wait, what?). TV shows actually contribute to 58.4% of web searches, surpassing online ads at 15.2%. This […]

We Are Social Asia Tuesday Tuneup #234

One man, 15 brands, and the wilderness We’re all about celebrating birthdays and anniversaries with a bang, and we love this one in particular. As part of their 15th year celebrations, Roundhouse decided to take their belief and confidence in their clients’ products to a whole new level, and sent their copywriter into the wilderness for five days. […]

WE ARE SOCIAL’S TUESDAY TUNEUP #234

Gotta catch ’em all… City Spirits Go Charles Caleb Colton once said, “imitation is the sincerest form of flattery”. Pokemon fans in these 42 countries can now be the very best – like no one ever was – in China, with City Spirits Go – a Pokemon Go clone. City Spirits Go is now the top free game on the […]

WE ARE SOCIAL’S TUESDAY TUNEUP #233

Witness The Speed Of Internet Justice How fast does it take for internet justice to be served these days? One day is all you need. This is the story of Sonny Truyen, an Australian who has recently moved to Singapore for work. Sonny also happens to be a Pokémon GO player who was sorely disappointed over not being able […]

WE ARE SOCIAL’S TUESDAY TUNEUP #232

Internet reacts to Fashion Police video faux pas The internet reacted last week when Toggle aired a video of a fashion blogger going around town poking fun at the fashion sense of innocent bystanders on Orchard Road. The video, meant to promote a new segment in Toggle’s web series Double Trouble but had an adverse […]

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