Our Insights

Pinterest to launch Japanese version  According to its company blog, Pinterest will launch a Japanese version of its pinboard-style photo-sharing site. Japanese e-commerce giant Rakuten announced it would lead a $100 million funding round for Pinterest. The Japanese version will include exclusive localized features like a hair-styles sub-category, paper crafts, and more. According to Alexa, Pinterest is more popular in Canada and US, where it ranks 12th […]

Social media plays a spectrum of roles in daily life. But how is it different from sending an email, or dialing a phone? You could say that they all started by providing a common function: by allowing convenient and accessible communication. As platforms like Facebook gained momentum, however, the social comms component evolved to provide another […]

Line’s $194 million revenue, twice that of the previous quarter According to report from TechInAsia, one of fastest growing messaging app Line recorded $194 million revenue for Q3 2013. This is a 48 percent increase from the previous quarter. The significant growth in revenue seems largely attributed by gaming which accounts for 60 percent of […]

  Sina Weibo now lets brands and celebrities offer subscriptions Starting next week, all “verified” Sina Weibo users have the option of reaching out to their followers via subscriptions according to report from TechInAsia. Celebrities and brands can now offer interesting content for free using text or voice messages via the new social marketing channel […]

Twitter expands its reach in India by partnering with Airtel With no extra charge, subscribers of Airtel Digital TV in India can soon start tweeting whilst enjoying their favorite TV show or viewing tweets related to it. The tie-ins of Twitter and TV providers around the world has been making headlines for quite some time, […]

More companies are using social media for recruitment in 2013 How important is your social media presence on securing the job that you want? According to a survey that polled 592 human resource professionals worldwide, some 60% of companies were using or planned to use social media searches as a recruitment tool in 2013. Respondents […]

Do you feel you could be achieving more in your career? Are you frustrated by the egos and silos that stop the best ideas coming to life? Do you wish you could work with more inspiring people who always try to find reasons why instead of reasons why not? Then it’s time we had a chat. […]

In India Chat apps are up and SMS is down With the growing popularity of online messaging apps, mobile users in India are becoming less dependent on SMS. According to Nielsen, Indians now only send average two SMS per day. It’s a big drop as compared to nine SMS sent per day in mid 2011. […]