Our Insights

Drawing on their new Gaming dataset, the Trends team at GWI have teamed up with us on a series of blogs diving into the potential for marketers in video game worlds. In this edition, we look at the gamers themselves, casting a focus on the reasons behind some of the industry’s fastest-growing demographics.

Written by Wei Rong Loh, Tricia Lee and Denicia Lew Facebook’s spitting hot BARS Roses are red, violets are blue. Facebook’s spitting BARS, and so can you.  Facebook’s internal R&D group NPE Team has launched its next experimental app, called BARS. This is the team’s second launch in the music space, following the previous release […]

In 2020, the number of active social media users rose by 4% to nearly 5 million, with internet users devoting an average of 2 hours and 17 minutes to social media a day. The pandemic has changed mobile users app interests: livestreaming app Bigo Live was the biggest mobile app in terms of consumer spend […]

Today marks the launch of our annual trends report, Think Forward 2021. In this post, our Chief Strategy Officer Mobbie Nazir explains the six key trends that we expect to shape social media over the next 12 months.

By Erasmus Ess, Ayeshah Mirzha, Kristie Neo Nasi Lemak Burger 2.0 In Singapore, nothing gets your blood going like a little national rivalry  – especially when it involves food. Case in point: McDonalds Singapore. The fast food chain recently launched the Nasi Lemak burger, which did so well that it sold out nationwide in a […]