Blog - Page 134 of 265 - We Are Social UK

Live tweeting lessons from the catwalk

Campaign recently published this article by me about live-tweeting lessons from fashion brands in the run up to London Fashion Week. They’ve been kind enough to let us reproduce it below. With its captivating mix of striking visuals and a new must-have trend each season – not to mention that oh-so-important sexiness – fashion lends […]

Hello Play! picks up a Silver Clio Award

It’s often said in the industry that winning one big award is a good omen that you will soon pick up a few more. So, after our fantastic double Cannes Lions win earlier this year for Hello Play!, created in collaboration with Hello bank!, we were hopeful this would be the case for us. Yesterday, […]

Building a connected strategy

I recently presented a session for the IAB in Singapore on ‘How to Build a Connected Strategy‘, and I thought it would be useful to share it here too. Regular readers will recognise some of the thinking from the Marketing in the Connected Age research that we conducted in partnership with the WFA, and our Social Brands […]

We Are Social’s Monday Mashup #275

Facebook Improves Pages The money-making machine that is Facebook is at it again, but this time it’s helping you, marketers. The platform has announced an upgrade to allow the 45 million companies – from global brands to local businesses – with Pages to improve their virtual storefront on the platform. The new tabbed mobile layout […]

Lenovo taps into student moments

It’s never too early to start planning for University. Back when summer started, students were already making those all important decisions about what computers and tablets they would take with them when term starts in September. And with so many options available, deciding what to buy is pretty confusing. So, at this crucial time of […]

Why brands should use influencers

B&T recently published this article by me about the benefits of working with social media influencers. They’ve been kind enough to let us reproduce it in full below. We all love to claim that we ‘never watch television’… but my 12-year-old daughter genuinely doesn’t. She literally hasn’t set finger on the TV remote in over a […]

We Are Social’s Monday Mashup #274

WhatsApp reaches 900 million monthly active users In less than five months, WhatsApp has seen a 100 million user increase to 900 million monthly active users (MUAs) – and is creeping up on its parent company Facebook which reported 1.49 billion MAUs in June of this year. Let me put these figures in context for you: […]

A hat-trick of events at Social Media Week

We’re excited to be hosting a trio of exciting events at this year’s Social Media Week London. Whether you’re a brand or agency side marketer, looking to learn or just have a bit of fun (or perhaps both), we’ve got something for you. Check out the descriptions below and click on the links to register. […]

SXSW: defining tomorrow's leaders

I have a nephew and four nieces aged between four and eleven. Whenever I see them, I find it amazing to watch how they interact with technology – how things that often seem new and shiny to me are just normal and everyday to them. Kids are growing up exposed to technology. That’s a fact, […]

We Are Social’s Tuesday Tweakup #24

Facebook sets new 1 billion logged in user record It’s official: 1 in 7 people on earth logged into Facebook last Monday, a massive milestone for what started as a small exclusive network just for Harvard students back in 2004. Mark Zuckerberg posted this update to commemorate the occasion: Facebook introduces personal assistant ‘M’ Siri […]