Blog - Page 139 of 265 - We Are Social UK

Mobile is now more engaging than desktop

comScore has produced an infographic which captures mobile audience behaviours across smartphones and tablets, showing how Brits are using their devices. The research shows that mobile now accounts for 56% of all time spent on the Internet, compared to desktop’s 44%. A large proportion (81%) of time on mobile is spent using apps, with Google sites […]

We're proud to be shortlisted at Cannes

It’s been a big year for We Are Social, and we haven’t even hit the halfway point yet. So far, we’ve picked up multiple awards both for our work and for our overall performance as an agency, we’ve started working with a number of great new brands and we’ve continued to grow and expand our […]

Earth, according to Cannes Lions

I’m so excited to be in Cannes, judging the Cyber category this week. Ask anyone in adland, this is one of the most exciting festivals on Earth. And winning a Lion is one of Life’s Greatest Achievements. But there’s always a lot of talk about which countries perform best. So, as you may have read […]

We Are Social’s Monday Mashup #264

Brands are getting more social engagement than ever People are engaging with branded content more now than ever before. Analysis of over 100,000 brands by social analytics firm, Sharablee, found that engagement with branded content in the US rose 52% between Q1 2014 and Q1 2015. The study, which took into account Facebook, Twitter and […]

We Are in Cannes!

As celebrations of international creativity become more and more focused on digital marketing, Cannes Lions has become an essential event for We Are Social to attend. Not only will our Creative Director James Nester be member of this year’s Cyber jury, but we are also taking this opportunity to bring together our global teams with Robin Grant, […]

Retailers and the emoji revolution

Retail Week recently published this article by me about how retailers targeting generation Y should take note of the emoji revolution. They’ve been kind enough to let us reproduce it in full below. Emoji is the UK’s fastest growing language and retailers must take heed of the latest means of communication being used by their […]

Support tennis like never before

Our client, BNP Paribas, a long-term supporter of tennis, approached us last year with a request to create a global campaign that would make tennis fun and accessible to all. They wanted to change the way people support the game, to give more power to fans. All this was to correlate with the new brand […]

Digital trends in the US market

The Guardian recently published this article by me about current digital trends in the US marketing landscape. They’ve been kind enough to let us reproduce it in full below. The US digital marketing landscape is a vast, complex and highly competitive place. While it’s by no means the only player in the digital and social innovation […]

We Are Social’s Monday Mashup #263

Twitter CEO steps down Dick Costolo announced on Thursday that he was stepping down as Twitter CEO, after six years with the company. The move comes after investors called for change following months of a struggling stock price, low user growth and stalling ad sales. Twitter co-founder Jack Dorsey will be taking over as interim CEO while the […]

WARC winners show how social is evolving

I recently had the pleasure of being one of the judges for the second ever WARC Prize for Social Strategy, whose winners were announced earlier this morning. The award is focused on recognising social ideas that drive business results and, as such, is a fantastic showcase of best practice within the marketing industry. It was […]