Blog - Page 143 of 264 - We Are Social UK

Mobiles Surge Ahead in APAC

The team at GlobalWebIndex joined forces with We Are Social again for our new APAC Digital report, which we published last week. In this guest post, GWI’s Jason Mander shares his take on one of the hottest digital trends in APAC, and what it means for marketers. As We Are Social’s new Digital, Social and Mobile in APAC […]

We Are Social’s Monday Mashup #254

Pay your friends through Facebook Facebook has added free, friend-to-friend payments via its Messenger app. Certain Facebook users (currently in the US only) can add a Visa/Mastercard debit card to gain access to a $ button, by which they can transfer money. The launch was announced in the below video, featuring one Steve Davis (though […]

From New York to Paris

Finally, my French side is useful for something other than a great pickup line! After two and a half years at We Are Social’s New York office, I was honored with the opportunity to take part in the company’s “Secondment” program, which allowed me (as a Franco-American) to temporarily join the Paris team. How can […]

Fun & friends: why teens use Snapchat

GlobalWebIndex has produced an infographic highlighting the top Snapchat markets amongst young people aged 16-19 and their reasons for using the platform. In Snapchat’s home country, the US, three in every ten teens use the messaging app. It’s also booming in the UK and Ireland, with 37% and 35% of teens using the service respectively. […]

The Big Sauce Debate: Red vs. Brown

Hold on to your bottles as we’re set to get the UK debating, with the Heinz “Red vs. Brown” campaign. Tapping into the long-standing conversation about people’s preference between ketchup and brown sauce, Red vs. Brown encourages Heinz fans to back their favourite bottle, activating debate across both the Heinz Tomato Ketchup UK and HP […]

We Are Social’s Monday Mashup #253

Brands post more on Instagram than Facebook As organic reach on Facebook reaches an all time low, brands are turning to Instagram. A new study has shown that the world’s top 250 brands post on average 9.3 times a week to Instagram, but only 8.8 times to Facebook. Recently topping 300 million active monthly users, […]

Content marketing: not cheap, but clever

The Guardian recently published a Q&A with Outbrain about my thoughts on digital content marketing. They’ve been kind enough to let us reproduce it in full below: What are you most excited about in the digital marketing space at the moment? It’s impressive to see the incredible velocity of change of social media in marketing. […]

40,000 Meerkats – and counting

If you haven’t come across it yet, get ready to start hearing a lot more about Meerkat, the new iOS app that links directly to Twitter, offering live video streaming capabilities. We decided to take a look at the numbers behind the app and where its potential lies. Since Meerkat’s launch on the 27th February, […]

We Are Social’s Monday Mashup #252

Facebook makes page likes more accurate Facebook is removing any page likes from accounts that have been either deactivated or memorialised. Page owners should expect to see a slight dip in the number of ‘likes’ on their page, though audience data will be more accurate as a result. Clickable ads come to Instagram Instagram has […]

Burberry's social innovations at #LFW

London Fashion Week has given way to Milan, but the trail of digital innovations AW15 brought us will linger a little longer, with Burberry once again leading the fashion pack with its excellent social strategy. The brand’s Autumn/Winter 2015 Womenswear collection, “Patchwork, Pattern & Prints,” was live streamed to millions – merging the physical with […]