Blog - Page 143 of 265 - We Are Social UK

The generation game

I recently judged this brilliant case study for Paddy Power’s World Cup campaign that you probably saw last year. I’m pretty sure that Paddy Power brainstorms are a fun, outspoken and edgy place to be. This reminds me of a few years ago when I found myself at the hands of a ‘brainstorming consultant’ who […]

We Are Social’s Monday Mashup #255

Facebook launches new Messenger Platform Facebook has rolled out its updated Messenger Platform, as predicted by last week’s Mashup (not to say we told you so). Users can now share content including GIFs and videos through a number of third-party partners, such as ESPN, JibJab and Giphy. Facebook adds new video features Facebook has made […]

Innovative Social Thinking #2

‘Innovative Social Thinking’ combines social behavior with technology to form new connections, changing the world ever so slightly for the better. Last month, we highlighted the Be My Eyes app, WeChat campaign ‘The Voice Donor’ and Megafaces, the world’s first large scale LED kinetic façade. In the second blog post in our series our heads […]

The rise of anonymous social media

We Are Social has recently produced a report about Anonymous Social Media; the landscape, the issues and the opportunities for brands. If you’re interested in receiving the report, read our post below for more information. If you think anonymous social is hiding behind an alias in a nineties-esque chat room, then you need to get with the times, […]

Mobiles Surge Ahead in APAC

The team at GlobalWebIndex joined forces with We Are Social again for our new APAC Digital report, which we published last week. In this guest post, GWI’s Jason Mander shares his take on one of the hottest digital trends in APAC, and what it means for marketers. As We Are Social’s new Digital, Social and Mobile in APAC […]

We Are Social’s Monday Mashup #254

Pay your friends through Facebook Facebook has added free, friend-to-friend payments via its Messenger app. Certain Facebook users (currently in the US only) can add a Visa/Mastercard debit card to gain access to a $ button, by which they can transfer money. The launch was announced in the below video, featuring one Steve Davis (though […]

From New York to Paris

Finally, my French side is useful for something other than a great pickup line! After two and a half years at We Are Social’s New York office, I was honored with the opportunity to take part in the company’s “Secondment” program, which allowed me (as a Franco-American) to temporarily join the Paris team. How can […]

Fun & friends: why teens use Snapchat

GlobalWebIndex has produced an infographic highlighting the top Snapchat markets amongst young people aged 16-19 and their reasons for using the platform. In Snapchat’s home country, the US, three in every ten teens use the messaging app. It’s also booming in the UK and Ireland, with 37% and 35% of teens using the service respectively. […]

The Big Sauce Debate: Red vs. Brown

Hold on to your bottles as we’re set to get the UK debating, with the Heinz “Red vs. Brown” campaign. Tapping into the long-standing conversation about people’s preference between ketchup and brown sauce, Red vs. Brown encourages Heinz fans to back their favourite bottle, activating debate across both the Heinz Tomato Ketchup UK and HP […]

We Are Social’s Monday Mashup #253

Brands post more on Instagram than Facebook As organic reach on Facebook reaches an all time low, brands are turning to Instagram. A new study has shown that the world’s top 250 brands post on average 9.3 times a week to Instagram, but only 8.8 times to Facebook. Recently topping 300 million active monthly users, […]