Blog - Page 154 of 264 - We Are Social UK

We Are Social’s Monday Mashup #231

Facebook click-through rate has increased Facebook reach is down (boo!) but click-through rate is up (yay!). A study of 8,000 brand pages from August 2013 to August 2014 has found that, while fan reach dropped by 55% in the period, the click-through rate on links in posts increased by 48%. Still, a higher click-thru from […]

The Power of Parody

Marketing recently published this article by me about parody accounts on Twitter. They’ve been kind enough to let us reproduce it in full below: God is on Twitter and he has 1.5 million followers. Not that many, considering his pedigree, but with a book deal in the bag and an average of four thousand retweets […]

Life on the #IamSocial Graduate Scheme

When a company’s job application asks for an Instagram video, a tweet and your LinkedIn profile … it’s clear they aren’t messing about when they say they are social. That was how our life on the #IamSocial Graduate Scheme began. With the application process now a mere distant memory, Alex and I are coming into […]

The Greatest Ever #SMWPubQuiz

As we say goodbye to another successful Social Media Week London, we’ve been reflecting on the success of our third “Greatest Social Media Pub Quiz in the World”. Guests arriving at the event got their adrenaline pumping before their feet even touched the floor of Ticketmaster’s Imperial bar. Stairs are simply not an option when there is […]

20% of internet users use Instagram

It may have just rolled out ads in the UK, but how is Instagram performing globally? GlobalWebIndex analysed the behaviours and demographics of its audience. The study shows one fifth of adult internet users have an Instagram account worldwide, a figure that has consistently risen since mid 2013. Examining the figures by region, penetration is […]

We Are Social’s Monday Mashup #230

Facebook fans spend more than other customers A four-year study of a ‘major grocery store’s Facebook page’ has found that Facebook fans purchase 35% more items than the average consumer. Those who engaged 10 times or more spent $1,000 more in each year. Sounds super – though always worth remembering correlation vs. causation. Facebook rolls […]

Jaguar's Social September

It’s been a busy September for the Jaguar team here at We Are Social. Earlier this month, Jaguar Land Rover sponsored the Invictus Games: a fantastic international sporting event to support wounded and sick Servicemen and women, championed by Prince Harry and featuring over 400 competitors from 13 nations. A dedicated social media team from […]

US Cross-Cultural Social Media Marketing

GlobalWebIndex’s latest figures reveal a number of key social trends for anyone engaged with cross-cultural marketing in the US – with YouTube’s app now more popular than Facebook’s amongst Hispanic, Asian and Black/African Americans. Jason Mander, Head of Trends at GlobalWebIndex, exclusively talks us through some of the report’s key findings. As the demographic composition […]

Apple iOS 8 feature HealthKit

Marketing Magazine recently published this article by me about Apple’s iOS 8 feature, HealthKit, and how brands could use it. They’ve been kind enough to let us reproduce it in full below: The new iOS 8 is now available for users to download. As an iOS developer I have had several months to play around […]

Listen, Learn, Earn: Social Listening How-To

The massive proliferation of social media in recent years has changed marketers’ ability to understand their audiences. Even with basic tools, it’s now possible to develop insights into people’s thoughts, motivations and behaviours in ways that were prohibitively difficult or expensive even 10 years ago. Today’s post explains how you can start taking advantage of […]