Blog - Page 156 of 264 - We Are Social UK

The 3Ps of Connected Brands

As part of We Are Social’s work with The World Federation of Advertisers, we’ve been exploring the factors that define best practice marketing in today’s connected age. Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand […]

Global usage of WhatsApp

WhatsApp’s popularity continues to rise on a global level, with an increase from 16% of internet users on the app in 2013 to 24% in 2014. WhatsApp usage is greatest in the regions of Latin America, the Middle East and Africa, GlobalWebIndex reports. However, when analysing WhatsApp by country, Malaysia comes out top with 77% […]

The Potential of Wearable Social

The smartphone may have completely revolutionized the way we communicate, to the extent that many of us feel incapable of surviving without one. But thankfully, technology hasn’t ground to a halt, and we’re now on the brink of a new era, as Wearable Tech starts to become mainstream. Last night Apple unveiled its Watch, Google’s […]

Global usage of Vine

A GlobalWebIndex study analysed the top markets for Vine worldwide, and found that teens aged 16-19 are much more likely to use Vine compared to the average internet user. In the thirty-two countries that were included in the study, Vine enjoys the greatest usage figures in the USA, where 9% of internet users engage with […]

50% of teens using Snapchat

A report by GlobalWebIndex analysed teen usage of Snapchat across the platform’s top five markets. The teen demographic – 16-19 year olds – has been identified as the predominant group using Snapchat, and in the UK and Canada, figures show almost 50% of teens are monthly users. In the other three top markets, USA, Australia […]

Should we all be more boring?

Could boring be the new interesting? James Ward has a knack for mining the mundane to produce unexpected internet gold. He was recently featured in the Guardian, discussing his endless fascination for ‘boring’ things and five others who share similarly obscure passions. James visited We Are Social for a typically bizarre presentation of his greatest […]

We Are Social’s Monday Mashup #227

Social is increasingly important for marketers The CMO Survey was released last week. The survey of 351 ‘marketing leaders’ shows social is becoming ever more important to brands; it now makes up 9.4% of marketing budgets, expected to rise to 21.4% within five years. However, as you can see below, ROI is still proving tricky. […]

Knight Rider inspires Renault Trafic launch

When Renault asked us to create a digital campaign to launch the New Renault Trafic globally, we were happy to take on the challenge. We decided to take a disruptive approach to create global conversation around the new model, showing off its USPs in a truly creative way, with an unusual source of inspiration – […]

Google+ users increase globally

A study by GlobalWebIndex examined the behaviours of Google+ users worldwide, and found that the platform’s popularity is growing. This year, 54% of online adults were found to have a Google+ account, up from 44% in 2012. The report also found that Google+ users are likely to be active on other social networks; almost three quarters […]

Half The World Now Has A Mobile Phone

The number of unique mobile phone users around the world has just passed 50% of the world’s total population. The usage figures – provided by GSMA Intelligence – suggest that 100 million more people started using a mobile device since April of this year. To put those figures in context, that’s more than 750,000 new […]