Blog - Page 158 of 264 - We Are Social UK

We Are Social’s Monday Mashup #223

Facebook is moving messages Facebook has announced that it will remove messages from its main iPhone and Android apps, forcing mobile users to download the standalone Messenger app. The change, which was implemented in Europe in April, will be rolled out worldwide in the coming days. Facebook to remove Gifts Facebook is shutting down ‘Gifts’, […]

How to avoid a Twitter fail

We recently contributed to an article in B&T on the notorious hashtag and Twitter fails we often see plastered across the industry press. We thought we’d share a more detailed viewpoint on terrible Tweets, together with some tips on how to avoid the downward spiral into the social pool of ridicule. Basic common sense should […]

#LeTour: The social media story

We’re always treated to a vast selection of sporting events over the summer, and 2014 was no exception to the rule. We’ve followed Roland Garros, Wimbledon, the World Cup and of course, the Tour de France. So, we decided to take a look at the social media highlights around this year’s race. Le Tour’s social […]

We Are Social’s Monday Mashup #222

Mobile social users engage more with brands Mobile social users are more likely than their desktop-only equivalents to ‘like’ branded content, according to a survey of 37,000 US online adults. The study asked recipients if they liked something a company posted at least once per week; 49% of tablet users and 46% of those using […]

WhatsApp overtakes Facebook Messenger

GlobalWebIndex’s latest figures show that WhatsApp has now passed Facebook Messenger to become the top mobile chat app globally. But as Quack! Messenger launches in the UK – promising its users a share of ad revenue – what factors are driving the boom in mobile messaging? And what fate lies ahead for the humble SMS? […]

We Are Social – We Are Six

Friday afternoon saw the London office down tools; embrace the heat wave and head down to Lovebox, our annual tradition. And boy did we embrace it, an afternoon filled with food, fair ground rides, laughter and an awesome line up at Victoria Park. Lovebox is not the only event we’ve been celebrating recently. In London, […]

We Are Social’s Monday Mashup #221

Facebook ad cost-per-views increase Two Q2 reports from Facebook’s Strategic Preferred Marketing Developers were released last week. Nanigans noted an increase of 47% in click-through-rates since Q1, or 146% year-on-year, coupled with a 57% quarter-on-quarter increase on the cost-per-thousand-views (218% year-on-year). Kenshoo, meanwhile, reported a 21% increase in ad spend for the quarter (51% year-on-year). […]

Looking good for Lovebox: #WeAreDenim

As We Are Social’s London team heads off to celebrate its 6th birthday with its annual trip to Lovebox, senior creative Nick Hearne reveals the inspiration behind this year’s #WeAreDenim theme. We Are Social Designer Tom MacMahon has proved how amazing our design department is by creating a one-off wearable poster for our annual trip […]

Marketing to become more digital

CMOs expect marketing to undergo radical changes over the next five years, according to a recent survey in Adweek. It looked at the level of digital preparation companies are undergoing, as well as how becoming more digital would affect marketing budgets. The survey also looked at the perceived effectiveness of different channels amongst CMOs, with email, […]

36% of internet users write personal blogs

A GlobalWebIndex study looked into the popularity of blogging across 32 countries and found that over a third of internet users write personal blogs. Popular culture dominates in terms of favourite topics, with discussions spanning across film, music and technology. The study also shows that people are sharing opinions about brands online. It’s perhaps unsurprising […]