Blog - Page 159 of 264 - We Are Social UK

We Are Social’s Monday Mashup #221

Facebook ad cost-per-views increase Two Q2 reports from Facebook’s Strategic Preferred Marketing Developers were released last week. Nanigans noted an increase of 47% in click-through-rates since Q1, or 146% year-on-year, coupled with a 57% quarter-on-quarter increase on the cost-per-thousand-views (218% year-on-year). Kenshoo, meanwhile, reported a 21% increase in ad spend for the quarter (51% year-on-year). […]

Looking good for Lovebox: #WeAreDenim

As We Are Social’s London team heads off to celebrate its 6th birthday with its annual trip to Lovebox, senior creative Nick Hearne reveals the inspiration behind this year’s #WeAreDenim theme. We Are Social Designer Tom MacMahon has proved how amazing our design department is by creating a one-off wearable poster for our annual trip […]

Marketing to become more digital

CMOs expect marketing to undergo radical changes over the next five years, according to a recent survey in Adweek. It looked at the level of digital preparation companies are undergoing, as well as how becoming more digital would affect marketing budgets. The survey also looked at the perceived effectiveness of different channels amongst CMOs, with email, […]

36% of internet users write personal blogs

A GlobalWebIndex study looked into the popularity of blogging across 32 countries and found that over a third of internet users write personal blogs. Popular culture dominates in terms of favourite topics, with discussions spanning across film, music and technology. The study also shows that people are sharing opinions about brands online. It’s perhaps unsurprising […]

The Social World Cup Winners

Germany were crowned champions of the world on Sunday night after facing Argentina in the World Cup Final in the Maracana. Unbeknownst to the football pundits and players there was a completely different World Cup going on at the same time – the social World Cup. We’ve spoken to our scouts, done the post-match analysis […]

We Are Social’s Monday Mashup #220

Mobile social use is up, desktop slightly down A new comScore report has explored the growth of mobile use in social, arguing that it does not come at the expense of desktop use. Between May 2013 and May 2014, the total number of minutes spent using mobile to access social media grew from 479bn to […]

Meatspace: living in the social media age

Last week we paid host to We Are Social’s first ever book reading. The book in question was Meatspace, written by Nikesh Shukla. It’s a novel that tackles the often unfortunate, often hilarious repercussions of living in the social media age. Our own creative whizzkidult Nick Hearne produced the cover. If you look closely you’ll […]

Measuring Facebook engagement

Of all the social networking sites today, Facebook is without a doubt the one that continues to develop at a phenomenal rate. Yet, open discussions about how best to measure Facebook don’t seem to have evolved greatly. Over the past couple of years there’s been much debate about the changes to Facebook’s content distribution engine. More brands are […]

Social, Digital and Mobile in India 2014

Continuing our series of reports into the Social, Digital and Mobile landscapes of countries around the world, today we’re pleased to share the latest numbers for India. You may find it useful to put these numbers into context by comparing them to those for other Asian countries in our APAC report, where you’ll also be […]

What it's REALLY like at We Are Social

My name’s Marie, aka Melba Toast, and I’m one of the newest members of the We Are Social team in New York. If you’re reading this, we probably have a lot in common — mostly an endlessly entertained obsession for all things to do with social media. We Are Social is currently seeking bright and […]