Our Insights

Mobile social use is up, desktop slightly down A new comScore report has explored the growth of mobile use in social, arguing that it does not come at the expense of desktop use. Between May 2013 and May 2014, the total number of minutes spent using mobile to access social media grew from 479bn to […]

Last week we paid host to We Are Social’s first ever book reading. The book in question was Meatspace, written by Nikesh Shukla. It’s a novel that tackles the often unfortunate, often hilarious repercussions of living in the social media age. Our own creative whizzkidult Nick Hearne produced the cover. If you look closely you’ll […]

Of all the social networking sites today, Facebook is without a doubt the one that continues to develop at a phenomenal rate. Yet, open discussions about how best to measure Facebook don’t seem to have evolved greatly. Over the past couple of years there’s been much debate about the changes to Facebook’s content distribution engine. More brands are […]

Continuing our series of reports into the Social, Digital and Mobile landscapes of countries around the world, today we’re pleased to share the latest numbers for India. You may find it useful to put these numbers into context by comparing them to those for other Asian countries in our APAC report, where you’ll also be […]

Colombia’s James Rodriguez has been the World Cup’s rising star. Far from unknown before the tournament – Rodriguez made a big-money move to AS Monaco a year ago and was already one of the hottest prospects in the game – his profile has nevertheless gone through the roof in the past month. He’s made his […]

Advertisers will increase social ad budgets Most advertisers are planning to increase their ad budgets for social media, according to an Ad Age survey of 1,682 agency executives. Of those asked, 53% will modestly increase their Twitter budget, compared to 48% for Facebook and 43% for YouTube. ‘Significant increases’ are expected by roughly 10% of […]

Wimbledon marks the beginning of the summer, rekindling our obsession for strawberries and cream, talking about the weather and forming long yet orderly queues. For the last six years evian has proudly been the official water of the Wimbledon Championships, hydrating superstar players such as brand ambassador Maria Sharapova and spectators alike with purity from the […]

It’s clear that the World Cup audience is a very social one, and a recent study from GlobalWebIndex looking at people’s behaviour in the the US, the UK and Brazil certainly backs this up. Looking at the top social platforms during World Cup matches, the report stated that a huge 94% of social network users who are […]