Blog - Page 169 of 264 - We Are Social UK

Social Brands: Civic Marketing

Society increasingly expects brands to give back at least as much as they take, and as a result, CSR is moving higher up the executive agenda. However, many companies still think of CSR in terms of corporate philanthropy. Although this thinking is more constructive than the mere guilt avoidance that characterised too much CSR in […]

The Drop Off

Five clues. Five locations. And a race to the finish for six British bloggers. It might sound more like the Krypton Factor than a social media campaign, but last week this is exactly what the We Are Social Jaguar team were up to in the UK’s capital city. We were asked by Jaguar UK to […]

We Are Social’s Monday Mashup #177

Facebook launches active user metrics amongst impressive June figures Facebook has released various active user figures from June in the last week, starting with an announcement that the network now receives 101 million daily mobile users in the US, or 142 million throughout the entire month, compared with respective figures of 128 million total DAUs […]

Jaguar celebrates modern Britain

As you may have read in Marketing or The Drum, we’ve been running #YourTurnBritain, working with Jaguar UK to celebrate the launch of the new F-TYPE model. It’s all about inspiring a nation to share and celebrate the things that they think make modern Britain great, under the hashtag #YourTurnBritain. https://www.youtube.com/watch?v=COxjvTJ7j_M #YourTurnBritain doesn’t just focus on […]

We Are Social’s Monday Mashup #176

72% of Online US adults use social networks The Pew Research Center has found that, of all US adult internet users, 72% are now using social networks. The study, which has been ongoing since 2005, has also found that triple the number of over-65s (43%) are using social networks than were in spring 2009 (13%). […]

Social Brands: Augmented Experiences

When people buy brands, they’re usually paying for something more than a core product or service. For example, they don’t really pay for the liquid inside a shampoo bottle; they pay for beautiful hair, and for the confidence which that brings. Ultimately, people pay for benefits; products and services are simply a means to an […]

Social customer care: Q2 2013 survey

Socialbakers have released their Q2 2013 Socially Devoted Results, along with the conclusions of a survey they did of how the most Socially Devoted Brands manage their social customer care:

Facebook's newsfeed changes

In a rather understated press conference today, Facebook revealed three new changes to its newsfeed. Rather than the major re-vamp of the newsfeed algorithm that many were expecting, there were three fairly small tweaks to the way that Facebook posts are consumed. Story Bumping If a Facebook user missed seeing a post in their newsfeed, […]

Facebook video ads: Look who’s watching

The Wall recently carried the following article from me, commenting on the rumoured launch of Facebook’s video ads. When Facebook-owned Instagram revealed its Video platform in June, some sharp observers instantly noted how convenient it was that the clip length was set at 15 seconds – an established ad-length in the TV world. Rumours have […]

We Are Social’s Monday Mashup #175

Time spent on digital media set to surpass TV, mobile to overtake desktop According to eMarketer research, 2013 will see the average US adult spend more time on digital media than watching TV. Digital media, which includes being online on a laptop or desktop, or using non-voice mobile features, will account for 5h:9m of the […]