Our Insights

Half of Facebook post reach happens in the first half hour Research by Socialbakers has revealed that 50% of the reach of a Facebook page’s posts occurs in the first half hour, and 80% in the first 3 hours. The below chart, based on a sample of 1,000 posts, displays the real-time minute-by-minute increase in […]

Apologies for the photoshopping! After finishing a respectable 3rd in their first full season, We Are Social’s new-look five-a-side football squad were primed and ready for anything that could be thrown at them. The 2013-2013 season brought many new challenges: The new territory, new players (and most importantly a new local pub) should have made […]

A great infographic looking at how we spend our time online. You may be surprised….

After helping Bulmers cider launch two new flavours earlier this year on Facebook and Twitter, we’re back with a brand new campaign. This time, with #beginwithabulmers, we’re enabling Bulmers drinkers to share their experiences of getting great times started with a Bulmers in return for rewards all summer long. This is the biggest multi-channel marketing campaign in Bulmers’ history […]

Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie (@Oreo) February 4, 2013 A power-cut and a small unassuming black and white chocolate biscuit has created an appetite from brands to rethink their approach to social media and to attempt jump onto the ‘strategic improvisation’ bandwagon. All brands are now thinking about how they can have an […]

Tom Smith, founder of GlobalWebIndex, exclusively talks us through their latest research into social media usage around the world. We’ve been talking about the power of mobile for a long time. And there’s been much excitement in various markets around the world as we hit the inflection point of mobile becoming a more significant source […]

As you may have read in Campaign or The Drum, Graham Jenks and James Nester have joined us as our new Creative Directors in London. James and Graham’s 2012 campaign ‘The Gnome Experiment’ was the only UK campaign to win both Direct and Digital awards at the Cannes Lions in 2012. It was also the […]

Deloitte have just released their 2013 UK Media Consumer survey which “provides a ‘reality check’ on how UK consumers, across the generations, interact with media and what their preferences might be in the future”. As the full report points out: It seems that there is a digital divide in the online population between the over […]