Blog - Page 186 of 264 - We Are Social UK

We Are Social's Monday Mashup #145

The majority of social media roles at brands are part time A study entitled “Structuring a Social Media Team” has found that 65% of those working in social media for brands and charities do so on top of other duties. The research, also found that social media budgets have not increased across most companies in […]

Top Facebook Pages in the US, Nov ’12

Socialbakers have just released their top Facebook Pages in the US November 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook, along with the top 3 most engaging individual posts from US pages this month:

The Nielsen Social Media Report 2012

Nielsen have just released their 2012 Social Media Report: The headline findings are: What’s driving the continued growth of social media? Mobile – More people are using smartphones and tablets to access social media Proliferation – New social media sites continue to emerge and catch on How is consumer usage of social media evolving? The […]

4 Things Brands & Bloggers Should Know

Social Media Today recently carried the following piece from me, looking at how the regulatory environment in the U.S. affects bloggers and brands alike. Every marketing or public relations executive has a story about working with an ornery or unethical blogger. Sadly, in this age of media relations, it’s par for the course and it’s […]

We Are Social's Monday Mashup #144

Social ad spend set to double in the next four years Advertising spend on social networks is expected to reach $9.2 billion by 2016, according to new research from BIA/Kelsey. This figure is twice the current spend of $4.6 billion this year. The majority of the ad spend will go toward display ads, but the biggest […]

The Evening Standard on We Are Social

Robin and I were recently interviewed by Gideon Spanier from London’s Evening Standard, who have kindly let us republish the article below. As Gideon says, We Are Social would not have been possible until a few years ago, but it would also not be possible without all the incredibly talented and hard-working people who are […]

How to think outside the (Face)book

Marketing magazine recently published an article from me on rethinking social strategy. They’ve been kind enough to let us reproduce it in full below: In Rocky, a mumbling underdog boxer goes toe-to-toe with a big-talking, well-funded opponent by using unorthodox training methods designed to help him go the distance with the best fighter in the […]

We Are Social's Monday Mashup #143

Alcohol brands see highest engagement on Facebook Alcohol brands score the highest marks for engagement on Facebook, with the average post engagement rate sitting at 0.40%, according to new research by Socialbakers. Engagement with automotive pages on Facebook came in a close second. Interestingly overall engagement for all pages has increased 2-3x since the first […]

Get Well Soup wins a battle at the BIMAs

Never ones to turn down a party, some of the We Are Social gang were at the 2012 BIMA Awards last night at Bankside Vaults. And, as you may have already read in The Drum, we were delighted to be awarded in three categories for our Heinz ‘Get Well’ Soup campaign. Facing stiff competition across […]

How to avoid Twitter disaster

The Drum recently carried the following article from me, commenting on social media backlashes, and how they could have been avoided. They’ve been kind enough to let us reproduce it in full below: Recently we’ve seen a catalogue of Twitter disasters, whether it’s an ill-conceived hashtag campaign or brand attempting to use social media to […]