Blog - Page 188 of 264 - We Are Social UK

Social, Digital and Mobile in Cambodia

For the next report in our series on Social, Digital and Mobile around the world, we’re exploring the fascinating ecosystem of Cambodia. The Southeast Asian state’s population is just short of 15 million, but 80% of Cambodians still live in rural areas with limited technological infrastructure. However, with almost two thirds of the country’s population […]

Are Facebook’s Global Pages the answer?

Ad Age recently carried the following article from me, commenting on the implications of Facebook’s new page post targeting feature. They’ve been kind enough to let us reproduce it in full below: Facebook’s Global Pages Fix Some Issues for Global Brands, but Leave Others You’ll Need Tools to Put Global Content on Pages Now Localized […]

We Are Social's Monday Mashup #140

Customers up to 30% more likely to buy when engaged on social Customers who interacted with a brand on social media increased their purchases by up to 30%, according to a new study. It also found that there’s a direct correlation between how much a customer participated in the social conversation and how much more likely […]

We Are Social 8 (or 9) – 12 Mint Street

Crestfallen heroes: 6/7 of the team 15 minutes after the final whistle. “This has all the hallmarks of a classic We Are Social defeat”, mused Joe Faul, as Mint Street looked unlikely to field a team minutes before kick-off. Unfortunately, his words were to prove prophetic. Despite much being made of the opposition’s quality, with […]

Digital & Social Media Agency of the Year

Last night we ditched our faithful jeans and jumpers for black tie attire to attend the Grocer Marketing, Advertising & PR Awards 2012 hosted at the rather lovely Savoy hotel. We were surrounded by the crème de la crème of FMCG Marketing, Advertising & PR and we are incredibly honoured to have taken home awards […]

Hooked on Likes: An intervention

Marketing magazine recently published an article from me on how to think outside the Like box. They’ve been kind enough to let us reproduce it in full below: In the movie Jerry Maguire, Tom Cruise has an epiphany. He writes it down. The gist is this: less is more. He stays up all night working […]

Next Generation Media

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.

Social, Digital and Mobile in Vietnam

Following the launch of our regional Social, Digital and Mobile in Asia report last week, today we’re delighted to launch our series of reports into individual countries. The first of these reports covers one of Asia’s most exciting markets: Vietnam. With a population in excess of 90 million and an economy that grew by 5.4% […]

We Are Social's Monday Mashup #139

More UK businesses adapting to social A new survey from the Internet Advertising Bureau has found that 55% of UK business execs are changing their company’s strategy to be more social. While this figure is now firmly in the territory of the majority, the more worrying find from this report is that 45% haven’t made […]

Which content works on Facebook?

A great infographic from vi knallgrau looking at the performance of Facebook posts from 50 Consumer Brands and 50 Retail Brands in Germany, Austria and Switzerland over a four week period: