Blog - Page 213 of 264 - We Are Social UK

Global vs. local social media strategies

One of the toughest challenges facing brands in social media is how to manage activities across different countries and cultures. The problem has been around for a while, but as the social media population grows and spreads out across multiple platforms, it’s actually getting more complex. The issue boils down to one straightforward question: should […]

The Social Commerce Opportunity

A great infographic from Moontoast, based on their ebook of the same name:

We Are Social’s Monday Mashup #98

Brands on Facebook feel neglected A new report from Forrester Research highlights the strain between Facebook and the brands who are trying to derive value from the social network in their marketing campaigns. According to the report, there’s plenty of blame to go around for the current state of affairs. On the one hand Facebook […]

We Are Victorious!

It was a night of firsts for the We Are Social footy team last night. A first appearance in the famous white shirt for Ollie, George and Jas. A first match played in driving rain, and a first full squad. But most importantly a first victory for the team from Clerkenwell! Despite the adverse weather […]

We Are Social's Social Business notes #1

Welcome to the first in a series of notes on social business, a review of the best social business thinking from around the web in November. We’ll be looking back at the best of what we’ve been reading over the last month and tying them together around ideas, thoughts & notions on social media at […]

Charlene Li: How social changes business

Just a few days ago, we had the pleasure to host Charlene Li at our offices in Milan. While having a typical Italian “aperitivo” with her, we were able to ask her a couple of questions about how social media is changing both marketing and business. Charlene has huge experience in this space: she is […]

Social business lessons from #Occupy

Building on my previous post looking at how businesses can move from being a social brand to a social business, I thought I’d follow-up by examining how businesses can become more social from another, slightly different perspective: the global Occupy movements that have arisen on both sides of the Atlantic over the past few months. […]

The UK social consumer

Following on from their research into the US market, Beyond have released specific results for the UK: We asked 1,500 UK consumers what most influenced them online, as well as how and why they influenced others. What we found was that the consumer is an increasingly influential part of the conversation. Today’s social consumer is […]

We Are Social's Monday Mashup #97

More evidence of social media’s business value A report by business consultancy Bain and Company has revealed yet more evidence that investing in social does lead to monetary results. According to the study, customers who engage with companies through social media channels spend 20 – 40% more money with those companies than other customers, as […]

Most tweets are now not in English

The reports we produce for clients have consistently been showing a trend for more and more tweets not being in English, and now we have overall empirical evidence to back this up: research by Semiocast found that over 60% of tweets between May 2010 and the end of October 2011 were in languages other than […]