Blog - Page 215 of 264 - We Are Social UK

Introducing the social consumer

A nice piece of research from Beyond and M Booth: To better understand social consumers, we asked 1,500 US consumers about the two products and services they had most recently researched online and how they went about it. Today’s social consumer is one that can either be categorized as a high or low sharer, who […]

We Are Social’s Monday Mashup #95

US guidelines on Facebook ‘Like-gating’ Facebook’s ad revenue is projected to hit $7 billion in 2012, but this figure might be hit by the recent guidelines put in place by the Better Business Bureau’s National Advertising Division (NAD). Marketers need to be careful when requesting users ‘Like’ a page in order to receive some sort […]

We are (not very good) footballers

As digital marketing professionals, one of the questions we’re frequently faced with is ‘how do we get more followers?’ After the first We Are Social football match, we finally have a conclusive answer to that question: stick a load of men in white shirts and at least three of them will follow the ball, rather […]

Paid promotion in social media guidance

As you may have already seen in NMA, today the IAB and ISBA jointly released guidelines on the payment for editorial content to specifically promote a brand, product or service within social media, which have been developed in consultation with both the Office of Fair Trading and the ASA’s Committee for Advertising Practice. This is […]

Handling complaints in social media

Simon Collister, We Are Social’s Consultancy Director, recently commented in the Drum on the latest surveys showing that customer complaints are not well handled through social media. Here’s what he said: The recent surveys revealing that companies generally fail to respond to customer complaints in social media are interesting, but hardly surprising. Companies can be […]

Share and Share Alike

A nice infographic from Adweek looking at our sharing habits (data from AddThis).

Google+ pages and Google+ for business

In a blog post this afternoon, Google launched brand pages on Google+, as well as apologising for kicking brands off in the first place. With the content that brands can add to social networks, Google will hope that it will create a richer experience for users, in turn driving more users to use the service. […]

We Are Social’s Monday Mashup #94

CMOs to increase spend in social media Online marketing strategies are ever changing and keeping on top of it can be a difficult task. In light of this, findings in a recent study in eMarketer conducted by IBM show that 82% of the CMOs surveyed plan to increase their investments in social media in the […]

Facebook: US vs. UK

A revealing infographic from BLiNQ Media and visual.ly comparing Facebook in the US with Facebook in the UK:

Next generation media

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.