Our Insights

A nice graph from SMI looking at some key metrics of social media’s growth from 2009-2010:

A nice infographic from Foursquare looking at the services impressive growth last year:

Social Media Week is kicking off all over the world next week. Only two years old, it’s now in nine cities, including our fair city of London, where We Are Social will be hosting five events across four days. Here’s a quick run down of all our activity next week… We Are Social breakfast briefing […]

Many marketers ignorant of social media conversation around their brand Alterian’s annual survey of 1500 marketers brought with it surprising findings, with 70% of  marketers having little or no understanding of the conversation surrounding their brand. The good news, we suppose, is that 80% thought that their brand was at risk from not tracking online […]

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us. My role at Aegis includes keeping colleagues and clients up to date with what’s happening in global media, including key stats, new companies and innovative campaigns. I know that many of […]

Spending on Facebook ads projected to grow hugely in 2011 A survey from eMarketer found that American marketers will spend over $3 billion advertising on social networking sites this year, a 55% increase year-on-year from 2011. The vast majority of that money will be spent with Facebook – the company is projected to bring in […]

Thanks to our friend Marshall Manson, and his interrogation of comScore data, we for the first time have a clear picture of Twitter usage usage in Europe, broken down by country: As he points out though: It’s worth remembering that while these figures are a useful yard stick for Twitter usage and growth, they likely […]

A nice infographic from HubSpot looking at the numbers around social media marketing: