Blog - Page 235 of 261 - We Are Social UK

International brand communities

Back in March I was asked to contribute to Contagious Magazine’s special report on Brand Communities, looking at social media from the perspective of international brands. Now the report has been released, they’ve been kind enough to let me reproduce my article in full below: Just about wherever you are in the world, you can […]

We Are Social’s Monday Mashup #37

Facebook’s Foursquare competitor is imminent A spokesperson for Facebook has confirmed to CNET that the social network plan to launch their geolocation ‘check-in’ feature within the next few months. The feature will take the form of an application programming interface (API) for third-party companies on the Facebook developer platform which integrates the current ‘check-in’ setups […]

Friends, brands & social media in China

To follow-up on my recent post looking at internet and social media usage in growth markets like China, I thought I’d share a report fresh off the presses from OgilvyOne Shanghai, best viewed fullscreen…

Wieden+Kennedy's Old Spice case study

Wieden+Kennedy have released a nice video case study of their recent Old Spice social media campaign, calling it the fastest-growing and most popular interactive campaign in history Some of the things they highlight are: More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech Total video views reached 40 […]

Help wanted: Rockstar Account Directors

Since our recent birthday we’re entering our third year of success. We Are Social is going great guns and now we’re looking for more Account Directors to join the team. To help take us to our 3rd, 4th & 5th birthdays and beyond we need outstanding ADs to join the team in London. You’ll need […]

We Are Social’s Monday Mashup #36

Google axes Wave This week, Google announced that they would cease any further development on their real time collaboration tool, Google Wave. When introduced at Google I/O 2009 to a mass of surrounding hype, Google Wave looked set to revolutionise the way groups communicate and function with features such as real time media sharing and […]

The future of social media: Augie Ray

How is social media evolving? What trends are developing right now? Few people can answer this question better than Augie Ray (augieray), Senior Analyst at Forrester Research, who focuses on “Social Computing”. Augie was kind enough to let me interview him for the We Are Social blog: it was a great opportunity to talk about […]

The writing on social media's BRIC wall

Following on from yesterday’s post highlighting the growth of social media in one of the worlds most mature markets, the US (Social media usage up 43% in the US), I thought it worth illustrating the potential for growth elsewhere in the world. As you can see from the graph below, the US is second to […]

Social media usage up 43% in the US

According to research just released by Nielsen social media usage has gone up by 43% in the US over the last year, meaning Americans now spend nearly a quarter of their time online on social networking sites and blogs. The graphic below shows how the typical US internet user’s online hour breaks down: Other highlights […]

We Are Social’s Monday Mashup #35

Gartner: Social networks influence purchase decisions Research by Gartner confirms that social networks influence the purchase decisions of a majority of consumers. Gartner surveyed around 4,000 consumers across 10 markets and split behaviour into 6 groups, the most influential of whom they named ‘Salesmen, Connectors and Mavens’. According to Gartner these three groups influence the […]