Blog - Page 238 of 264 - We Are Social UK

Wieden+Kennedy's Old Spice case study

Wieden+Kennedy have released a nice video case study of their recent Old Spice social media campaign, calling it the fastest-growing and most popular interactive campaign in history Some of the things they highlight are: More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech Total video views reached 40 […]

Help wanted: Rockstar Account Directors

Since our recent birthday we’re entering our third year of success. We Are Social is going great guns and now we’re looking for more Account Directors to join the team. To help take us to our 3rd, 4th & 5th birthdays and beyond we need outstanding ADs to join the team in London. You’ll need […]

We Are Social’s Monday Mashup #36

Google axes Wave This week, Google announced that they would cease any further development on their real time collaboration tool, Google Wave. When introduced at Google I/O 2009 to a mass of surrounding hype, Google Wave looked set to revolutionise the way groups communicate and function with features such as real time media sharing and […]

The future of social media: Augie Ray

How is social media evolving? What trends are developing right now? Few people can answer this question better than Augie Ray (augieray), Senior Analyst at Forrester Research, who focuses on “Social Computing”. Augie was kind enough to let me interview him for the We Are Social blog: it was a great opportunity to talk about […]

The writing on social media's BRIC wall

Following on from yesterday’s post highlighting the growth of social media in one of the worlds most mature markets, the US (Social media usage up 43% in the US), I thought it worth illustrating the potential for growth elsewhere in the world. As you can see from the graph below, the US is second to […]

Social media usage up 43% in the US

According to research just released by Nielsen social media usage has gone up by 43% in the US over the last year, meaning Americans now spend nearly a quarter of their time online on social networking sites and blogs. The graphic below shows how the typical US internet user’s online hour breaks down: Other highlights […]

We Are Social’s Monday Mashup #35

Gartner: Social networks influence purchase decisions Research by Gartner confirms that social networks influence the purchase decisions of a majority of consumers. Gartner surveyed around 4,000 consumers across 10 markets and split behaviour into 6 groups, the most influential of whom they named ‘Salesmen, Connectors and Mavens’. According to Gartner these three groups influence the […]

The Real Life Social Network

Paul Adams, Senior User Experience Researcher at Google put this presentation together a few weeks ago, covering the challenges taking account of real-life social networks bring to web design. If you haven’t taken the time to flip through its 224 slides, now might be the time to do so…

Social Media – A Strategy for Retailers

A nice presentation from Paul Marsden looking at a net promoter social media strategy for retailers: the key value of social media for retailers is that it activates the referral value of promoters (from ‘would recommend’ to ‘do recommend’), and allows them to monetize that value with hard sales and new customers

We Are Social's Monday Mashup #34

Ford Explorer launch puts social media at the heart In the United States, Ford have made the bold decision to make Facebook, rather than their own website or a microsite, the focal point for the launch of the new 2011 Ford Explorer. It’s being used as the central platform (supported by several other web services) […]