The IPA's 12 top tips for Modern Briefing
Last week the IPA and Contagious put on a ‘Modern Briefing’ event where some of Britain’s best planning talent espoused their 12 top tips for different aspects of modern briefs:
- Process: Glyn Britton, Albion
- Insights: Michael Dick, MEC
- Audiences: Richard Huntingdon, Saatchi & Saatchi
- Participation: Patricia McDonald, Isobar UK
- Channels: Jason Gonsalves, BBH
- Trends: Dan Southern, Contagious
It’s well worth going through all of their presentations from the evening: