The IPA's 12 top tips for Modern Briefing

News 12 Jul 2012

robin.grant

Last week the IPA and Contagious put on a ‘Modern Briefing’ event where some of Britain’s best planning talent espoused their 12 top tips for different aspects of modern briefs:

Process: Glyn Britton, Albion
Insights: Michael Dick, MEC
Audiences: Richard Huntingdon, Saatchi & Saatchi
Participation: Patricia McDonald, Isobar UK
Channels: Jason Gonsalves, BBH
Trends: Dan Southern, Contagious

It’s well worth going through all of their presentations from the evening:

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