Working with Clear Channel at Cannes


As you may have read in Campaign, we’re thoroughly excited to be working together with Clear Channel Outdoor at this year’s Cannes Lions, on a series of Twitter-based debates exploring creativity in the modern world.

Every day throughout the festival we’re inviting two influencers to lead a debate about a topic on their own Twitter feeds, using the hashtag #canvas. We’re working with some inspiring creatives, including Faris Yakob (award-winning strategist and creative director), Mark Cridge (founder of creative agency Glue), Laura Jordan Bambach (creative director at Dare), Amelia Torode (head of innovation at Chime) and our very own Robin Grant.

The best tweets from each debate will be collated and using micrography (using text to form an image, you learn something new every day), artists will spend up to eight hours a day hand-painting a giant 16m x 4m canvas located in the grounds of Le Grand Hotel, Cannes, the first time this has ever been done. There will also be a high-resolution projection on to a separate 18m x 5m canvas located on the roof of the hotel. The projection canvas has been built specifically for the festival and sits at the highest spot on the Croisette, a spot never before used for advertising or media at Cannes Lions.

After the festival, a searchable gigapixel photo of the canvas will be uploaded to the Clear Channel Outdoor website, allowing users to search for their own username on the canvas.

We’re incredibly interested to hear what people have to say about the future of creativity, and if you’re heading to Cannes, make sure to tweet-up with our team on the ground – Sarah, Tarryn or Graham.

The five creative topics debated next week will be:

Sun 16 June: Who owns the creative agenda?
Mon 17 June: Is creativity an art or science?
Tue 19 June: Is technology redefining creativity?
Wed 20 June: Has globalisation diluted creativity?
Thu 21 June: Should creativity be a bigger force for social good?

Join the conversation by following @CCOutdoor and #canvas from Sunday onwards – some of these questions get right to the crux of what the future holds for the industry, and the debates should provide plenty of insight, and perhaps, some argument too.