Are your sales "dead"?


When a customer walks into a shop and buys a product a marketer would be justified in thinking “Job done! My marketing has worked”.

At We Are Social we disagree. We call this kind of sale a ‘dead sale’.

A dead sale is when a customer buys a product and doesn’t share this with their friends via social networks. We believe that smart brands are encouraging their customers to share their purchases on social networks.

We call this a ‘social sale’.

We’ve written a tasty deck on which brands are doing this now and how your brand can do it in 2014. This presentation is only available to subscribers of the We Are Social monthly newsletter. If you’d like a copy of The Social Sale please email Alex and we’ll put you on the list and send you a copy.